Ben Zaino, Author at Buildfire https://buildfire.com/author/bzaino/ Tue, 03 Jun 2025 19:14:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://buildfire.com/wp-content/uploads/2024/10/cropped-Webclip-3-32x32.png Ben Zaino, Author at Buildfire https://buildfire.com/author/bzaino/ 32 32 9 HR Processes You Can Automate (With Examples) https://buildfire.com/hr-process-automation/ Sat, 17 May 2025 17:30:55 +0000 https://buildfire.com/?p=11320 HR departments of all sizes are commonly faced with the same problems. They all have a backlog of responsibilities that eat away at their time and resources. But modern mobile technology makes it easy to streamline HR processes. By automating repetitive HR tasks, you can cut costs, reduce errors, and boost productivity company-wide. When implemented […]

The post 9 HR Processes You Can Automate (With Examples) appeared first on Buildfire.

]]>
HR departments of all sizes are commonly faced with the same problems. They all have a backlog of responsibilities that eat away at their time and resources.

But modern mobile technology makes it easy to streamline HR processes. By automating repetitive HR tasks, you can cut costs, reduce errors, and boost productivity company-wide.

When implemented correctly, HR process automation delivers compounding efficiency throughout your entire organization. Not only does it save time within your HR department, but the rest of your staff also benefits. Instead of waiting hours or potentially days for simple HR requests, they can access resources and get help in seconds through HR automation and self-service tools.

Read on to learn more about the top HR tasks and processes that are practical and easy to automate. I’ll also show you some real examples of how it works from your own custom mobile app.

1. Employee Time Tracking and Attendance

It’s shocking that 38% of businesses in the US are still using paper timesheets and physical punch cards for attendance tracking. This is even worse in Canada, where 58% of companies are relying on these outdated systems. 

A mobile-based time tracking system allows employees to clock in and out with a simple tap from their smartphone, regardless of their location. 

You can even set up a GPS verification system to ensure accuracy for remote staff, field service workers, and other employees who don’t work in a traditional office environment. This feature is commonly utilized by construction companies with employees and contractors reporting directly to job sites.

Beyond clocking in and punching out, this HR automation eliminates countless hours spent every week having to manually enter time cards into your payroll system, which is an error-prone process.

Your new time and attendance system can automatically calculate hours worked, breaks, overtime, and more—sending everything directly to your payroll system with ease.

Managers also get real-time visibility into who’s working, who’s late, and who might be approaching overtime thresholds. You can set up instant notifications about attendance issues to stop small problems before they become larger concerns. 

2. Leave Request Management

Managing employee time-off requests through email chains or paper forms creates unnecessary friction in what should be a straightforward process. 

Automating this HR process through a more robust system streamlines the entire workflow from request to approval while maintaining transparency for everyone involved. 

You can give your staff the freedom to submit requests at any time from anywhere through your dedicated employee app.

Your staff can check remaining PTO and sick days from the app in real time, automatically. It’s so much more efficient than having to request this information from HR while waiting days for a reply. 

Going with a self-service approach eliminates the back-and-forth communication that’s a headache for everyone involved. You can even deliver push notifications to your employees when their leave requests are approved, so they don’t have to check their emails every hour while waiting for a reply. 

HR teams and managers can enforce leave policies automatically while preventing scheduling conflicts. Potential coverage issues can also be flagged automatically, and the entire team can stay informed about who’s available to cover shifts and responsibilities when someone is out.

3. Employee Onboarding

The employee onboarding process sets the tone for how your organization operates on day one. It should be fast yet engaging and informative—all while ensuring a consistent experience across every department. 

Automating this HR function with a mobile solution provides new hires with all of the necessary information they need before they actually start. They can complete forms and paperwork electronically, review company policies, and watch welcome videos directly from their smartphones.

This is a huge win for HR teams who will ultimately get to spend less time processing physical paperwork and benefit from a consistent execution of repetitive tasks.

You can set up your system to track processes through onboarding checklists and automatically trigger follow-up actions as new hires complete sequential steps. Best of all, nothing will slip through the cracks. 

4. Employee Training and Development

Beyond the initial onboarding process, it’s important for HR teams to develop employees and provide them with the tools they need for continuous learning. But managing these types of ongoing training programs manually can be overwhelming.

Moving to an automated system puts professional development at your team’s fingertips.

With a mobile-based learning solution, employees can access training materials whenever it best fits their schedule. Whether they’re at their desk, commuting, or working from home, everything from interactive courses to video tutorials, quizzes, and certifications can be accessed through your company’s mobile app.

You can even create personalized learning paths for your staff based on roles, experience levels, or career aspirations to ensure the most relevant content reaches the right people.

From an HR and management perspective, automation provides unprecedented visibility into your organization’s skills landscape. You’ll have access to detailed analytics regarding completion rates, assessment scores, and knowledge gaps for each department. 

The system can be set up to automatically assign required compliance training reminders before deadlines and issue certificates upon completion. 

Read More: How to Create Modules For Employee Training

5. Company News and Announcements

Too many organizations today still rely on mass emails that often go unread when attempting to deliver important information to every employee. This is particularly ineffective in industries where employees aren’t working from a computer or checking emails as part of their day-to-day responsibilities.

If you have field service workers on the road or laborers working on job sites, I highly doubt they’re going to see an email sent to them in the middle of the day. Checking emails when they get home after work probably isn’t a top priority for them, either.

Delivering company news and time-sensitive announcements through automated push notifications is far more effective. You can also set up a centralized announcement hub within your internal communications app to provide even more visibility.

HR departments have tons of flexibility with how this communication system is set up.

Certain announcements can be scheduled in advance while other notifications can be automated based on custom triggers or actions. You can target specific departments or locations and ensure that all messaging is delivered at the optimal time for maximum engagement. 

Buildfire helped ColonialWebb create an internal communication app that connects over 1,000+ employees in different departments across the entire region. You can read more about this success story to get some inspiration for your own app. 

6. Employee Feedback and Satisfaction Surveys

HR teams can use a mobile app to create automated feedback loops that help you address concerns before they impact productivity. 

Beyond basic annual surveys that fail to capture employee sentiment at the moment, you can set up automated surveys based on different triggers, actions, behavior, or time.

For example, you might want to send a survey to new hires after they’ve been onboarded to get their feedback on the process. You can also ask for employee feedback after an event, training session, or project completion. 

The options are virtually endless here. You can try everything from quick check-ins to comprehensive satisfaction and well-being assessments. 

Anonymity is crucial, which is easy to configure through your app.

You’ll also benefit from detailed analytics and advanced reporting that transforms raw data into actionable insights. This makes it easy for HR leaders and decision-makers to flag potential issues and identify trends.

7. Benefits Administration

Benefits administration has historically been one of the biggest points of friction for HR departments. It’s time-consuming, labor-intensive, involves mountains of paperwork, and just isn’t fun to deal with.

In fact, 70% of benefits administration work is spent on administrative tasks. This is one of the reasons why 42% of HR teams say they’re struggling with too many responsibilities. 

Automating benefits administration eliminates these problems. You can turn your mobile app into an interactive self-service tool where each employee can be walked through enrollment directly from their smartphones.

Buildfire created an app for benePerks that handles all of this from a single source of truth, and these features can easily be replicated for your own company’s app. 

Your staff can compare plans side-by-side, access resources, and make more informed choices based on their unique situations. 

Employees can access this information and make changes to their files 24/7 from anywhere without having to send an email or call an HR rep (who would only be available during working hours).

This is a win-win for everyone. If an employee has a question about their plan or benefits on a Friday night, they can just open the app and find what they need instead of having to wait until Monday morning to connect with HR. And your HR staff won’t be bombarded with questions.

8. Company Directory and Org Charts

For fast-growing companies, keeping track of who does what becomes increasingly challenging at scale. Traditional directories and org charts quickly become outdated, and it’s particularly difficult for newer employees to understand the hierarchy within the organization.

Going mobile with an automated directory is the solution. This puts all roles at everyone’s fingertips. 

Beyond basic contact information, these employee profiles can include skills, project experience, languages spoken, and other relevant details that facilitate collaboration. 

Enabling a search functionality allows team members to quickly find colleagues with specific expertise and relevant skills.

Once they find the correct colleague that matches their needs, your staff can send them an instant message directly through the app.

Not only does this boost productivity and make life easier for your employee at the moment, but it also shifts the burden away from HR staff, who would otherwise have to field these types of inquiries on a regular basis. 

9. Meeting and Resource Scheduling

Coordinating meeting spaces and managing shared resources consumes a ton of hours at scale when handled manually. So if you’re tired of relying on email chains to find available times and double-booking conference rooms, you can just automate this process through an internal employee app.

Your staff can access the resources they need through the app, click the day and time they need, and reserve the space in just a few clicks.

The time slot will automatically be blocked, which will prevent double bookings.

You can also integrate other shared calendars to ensure people don’t book meetings, spaces, or resources during times when they have other commitments. 

HR leaders can collect information through the app to get detailed usage analytics and determine things like which spaces are in the highest demand, when peak booking times occur, and how efficiently resources are being used. 

This streamlined approach not only saves time for everyone involved but also ensures your resources are aligned with actual company needs. 

Final Thoughts

HR process automation improves productivity organization-wide. It prevents burnout within your human resources department while making HR interactions more efficient for every employee.

There are lots of tools on the market to address these automations individually, but they require you to purchase separate products and onboard your staff to everything. This isn’t very efficient and is counterproductive to what you’re trying to accomplish (plus it’s expensive).

Some dedicated HR software can provide numerous solutions from a single system. But these tools can be rigid, and you’re limited by the platform’s capabilities.

Creating your own internal employee mobile app is the optimal solution. It’s the easiest way to give every employee full access to HR resources 24/7 from anywhere while giving you limitless customization capabilities for other features. 

You can integrate the app with other tools, set up instant messaging, and add other features that are beyond the scope of HR.

With platforms like Buildfire, you don’t need to spend a fortune and have an in-house team of developers to make this happen. You can build it yourself using our no-code app builder or let us handle it for you. Start your 30-day free trial today or book a free demo to learn more.

The post 9 HR Processes You Can Automate (With Examples) appeared first on Buildfire.

]]>
Inside the New Buildfire: Big Changes Since Our Acquisition https://buildfire.com/inside-the-new-buildfire/ Tue, 29 Apr 2025 14:27:54 +0000 https://buildfire.com/?p=11286 You might have noticed that things look a little different around here – and for a good reason.  In late 2024, Buildfire entered into an exciting new chapter when we were acquired by Curious. We initially announced our brand refresh shortly after the acquisition. But beyond the new logo, even bigger changes have been happening […]

The post Inside the New Buildfire: Big Changes Since Our Acquisition appeared first on Buildfire.

]]>
You might have noticed that things look a little different around here – and for a good reason. 

In late 2024, Buildfire entered into an exciting new chapter when we were acquired by Curious. We initially announced our brand refresh shortly after the acquisition. But beyond the new logo, even bigger changes have been happening behind the scenes. 

We want to take this opportunity to share more about how this transition is directly benefiting our customers and partners. 

As we move forward under new leadership, we’re implementing improvements across all aspects of our product and business. We’re transforming how we operate, support our customers, and deliver value through our industry-leading app development platform.

New Leadership, New Vision

Our transition to the next chapter of Buildfire started at the top. In January 2025, Samantha Forster joined Buildfire as our new CEO.

With 15+ years of experience in SaaS, Sam has held executive positions at multiple technology companies throughout her impressive career. Prior to joining Buildfire, Sam was the GM at Checkfront, a Canadian-based software company that processes over $5.1 billion in annual bookings across 128 countries worldwide.

Curious, our parent company, takes a unique and refreshing approach compared to typical venture capital firms. As a long-term holding company, they acquire software businesses with the intention of operating them forever. This approach allows us to make decisions focused on sustainable growth and long-term customer satisfaction rather than short-term gains. 

Our new leadership team is bringing fresh perspectives to the table, focusing on robust technology while prioritizing the customer experience. 

We believe that creating powerful mobile apps shouldn’t require extensive technical knowledge or massive budgets. So we’ve doubled down on making our platform more intuitive, powerful, and more supported than ever before. 

How We’re Making Buildfire Better for Our Customers

We’ve heard your feedback, and we’ve taken action. Over the last several months, we’ve implemented a variety of improvements to enhance the customer experience and address areas where we weren’t as strong in the past.

Here’s a quick summary of the most noteworthy highlights:

  • Every customer is assigned a dedicated account manager who understands their specific needs and business goals.
  • We streamlined our technical support, providing faster response times
  • Our free trial is now a full 30 days (because 14 days just wasn’t enough).
  • New plans and transparent pricing to accommodate customers at every stage.
  • We simplified our cancellation process and made our refund policy more customer-friendly.
  • We’re expanding our post-publishing support, ensuring our customers have extra assistance with app marketing and promotion. 
  • New features and integrations have been added to our already extensive plugin marketplace (with even more coming).
  • Major product enhancements, including UI/UX improvements, that make it easier than ever to build and manage your mobile apps. 

These changes reflect our commitment to building long-term relationships with our customers based on transparency, trust, and mutual success. 

Our Commitment to You

This is just the beginning, and we have an ambitious roadmap of additional enhancements planned for the coming months.

We’re proud of the positive changes that we’ve made, and invite you to experience them firsthand.

Whether you’re a current customer or considering Buildfire for your mobile app, we’re here to support you every step of the way. Our team is ready to answer your questions, address your concerns, and help you achieve your app development goals. 

Ready to experience the new Buildfire? Contact our team or start your 30-day free trial today.

The post Inside the New Buildfire: Big Changes Since Our Acquisition appeared first on Buildfire.

]]>
How to Get the Most From Your Push Notifications: 11 Strategies For Success https://buildfire.com/push-notification-strategies-best-practices/ Sat, 26 Apr 2025 17:44:26 +0000 https://buildfire.com/?p=11282 When used correctly, push notifications can be your app’s most powerful engagement tool.  In fact, 60% of users engage more frequently with apps that send push notifications. Pushes can boost your overall app engagement up to 88% and increase retention rates up to 5x more compared to not sending them at all. With all that […]

The post How to Get the Most From Your Push Notifications: 11 Strategies For Success appeared first on Buildfire.

]]>
When used correctly, push notifications can be your app’s most powerful engagement tool. 

In fact, 60% of users engage more frequently with apps that send push notifications. Pushes can boost your overall app engagement up to 88% and increase retention rates up to 5x more compared to not sending them at all.

With all that in mind, just blindly sending push notifications doesn’t guarantee success. The average smartphone user in the US gets 46 push notifications per day. So you really need to dial in on your approach to stand out from the crowd.

Beyond the basics, I’ll explain the best practices for truly getting the most from your push notifications— increasing conversions, driving engagement, and reducing churn.

#1 – Segment Your Users Strategically

Taking a one-size-fits-all approach to push notifications just won’t work. Today’s users want personalized messaging based on their needs, behaviors, and preferences.

You need to take a more strategic approach to how you’re segmenting users. This goes way above and beyond the basics like age, location, and gender.

Instead, you can create meaningful segment groups using data:

  • Behavioral segments: Group users by actions they’ve taken (or haven’t taken) within your app. Someone who browses products daily but never buys anything should get different messaging from your frequent buyers. 
  • Usage pattern segments: Separate power users from occasional users, new users, and longtime users. A power user may appreciate messaging about new advanced feature releases while casual users just need simple value reminders.
  • Purchase history segments: Create VIP groups for your top spenders and another group for customers who only buy during sales. You can also tag users based on purchase frequency, AOV, and other transaction-focused indicators.

The most powerful segmentation strategies typically combine multiple factors.

For example, you can target power users who haven’t made a purchase within the last 30 days. Send them a loyalty offer that acknowledges how much they use your app. This is far more likely to drive higher conversions than broadly targeting every user with the exact same promo. 

#2 – Perfect Your Timing

You can craft the perfect message with an irresistible offer to the right user segment, but if it arrives at 3 am while they’re asleep, you’ve wasted a valuable opportunity (and possibly annoyed them enough to disable notifications altogether).

Ideal timing varies drastically depending on your app category and user base. 

For example, the best time to send notifications for a meditation app is early in the morning or late in the evening. Whereas the best time to send notifications for food delivery apps will be around meals.

There’s no universal “best time” that works for everyone. And remember that all of your users aren’t in the same location. 

Start by analyzing when users are most active in your app. This will give you a baseline for when they’re receptive to engaging with your brand. Now take things one step further and test different times and then measure engagement rates to truly optimize your approach.

Time-sensitive notifications like flash sales, breaking news, urgent scheduling changes, and appointment reminders can be built on automation rules. 

Watch out for warning signs that your timing is off. If metrics show low open rates within the first hour after delivery, you’re likely missing the optimal timing window.

# 3 – Craft Compelling, Concise Copy

Push notifications have a limited character count before the text gets cut off. This forces you to be concise and cut straight to the point. 

For iOS devices, you can have up to 178 characters before getting cut off. Android has a slightly higher limit of 240 characters.

Rather than trying to just cram as much as possible into the maximum allowable limit, you can always err on the side of caution and go with shorter copy.

The best push notifications instantly communicate value to the user. They’ll understand the benefit within seconds and, ideally, open the app to take a specific action. 

Use FOMO to create a sense of urgency and boost engagement. Just make sure it’s genuine. 

I also recommend using an active voice in your messaging. Not only does this help keep the character count low, but it’s more direct and feels personal (“Your order shipped” is better than “Your order has been shipped”).

Don’t be afraid to A/B test different approaches. Even subtle differences can result in surprising results. When in doubt, keep it short, direct, and actionable. 

#4 – Personalize Beyond Names

Personalization is key in marketing on all channels and platforms, including push notifications.

But let’s be honest, just adding [First Name] to your notification template isn’t really personalizing everything. It’s the absolute bare minimum, and users today understand that mass messaging can still have their name on it.

True personalization requires a genuine understanding of the person’s needs and behaviors. When a notification reflects something specific they’ve done or shown interest in, it feels like a thoughtful connection as opposed to automated marketing. 

Consider these two push notifications:

  • Check out our shoe selection
  • Complete your purchase of the red sneakers you’ve been eyeing

The latter is obviously more personalized (and it doesn’t need the user’s first name to be effective).

Leveraging your app user data is the best approach to personalizing content.

  • Behavioral data references a specific action users have taken in the app.
  • Preference data targets what users explicitly tell you they like.
  • Contextual awareness factors in the user’s current situation (like location or in-app status).
  • User history data considers their relationship with your app and business over time.

Try to make these messages feel like the next logical interaction with your brand based on the user’s previous engagement point. 

If possible, you can combine multiple data points to take your personalization efforts to the next level. 

#5 – Use Location-Based Triggers

Locational awareness is a simple yet highly effective way to transform generic alerts into perfectly-timed messages.

The easiest way to do this is by leveraging geofencing technology—which allows you to trigger messages based on the user’s physical location. You can target people who are entering your store, approaching a competitor, or passing through a specific neighborhood. 

Put yourself in the shoes of your customers for a second.

Imagine walking near a coffee shop in the morning and receiving a notification that your favorite drink is discounted today before noon. That’s infinitely more valuable than receiving the same promotion while sitting on your couch, miles away. 

While location-based triggers are often associated with brick-and-mortar businesses, you can look for creative ways to apply this to your app, even if users aren’t physically near any of your locations.

For example, let’s say you’re running a mobile commerce app selling clothes online. 

You can set up a geofence around your competitor’s retail stores. So if one of your users enters those stores, you can instantly target them with a deal on items available in your app. This type of targeting can not only dissuade a purchase from your competitor, but it targets users who are in a buying mindset and feels genuinely helpful. 

#6 – Prioritize Action Over Information

This is a really common mistake that I see apps making all of the time. They’re wasting a valuable touchpoint with users by giving them information that nobody cares about.

Information-only messaging may seem helpful on the surface. But without a clear next step, these messages don’t typically drive any meaningful engagement.

Information: “A new fitness class has been added to our schedule.”
Action: “New HIIT Class Added: Secure your spot for tomorrow’s 6PM session”

or

Information: “Reminder: Your event starts tomorrow.”
Action: “See you tomorrow! Download your tickets and parking pass now for quick entry.”

The informational messages don’t entice the users to actually do anything. They can simply read the notification, and put their phones back down without opening the app.

But the action pushes have a clear path from the notification to the next step (while still being helpful and informative).

In addition to having compelling CTAs, you can use deep linking so that when a user opens the notification, they’re directed to the appropriate page or screen.

For example, if you’re telling users to sign up for your gym’s new HIIT class, don’t just send them to your app’s home screen and force them to find it on your schedule. Bring them directly to the screen where they can book a spot. 

#7 – Create Milestone and Achievement-Based Notifications

People are naturally motivated by progress, accomplishments, and recognition. We’re wired to respond positively to achievement markers, and apps can leverage this psychological principle by crafting notifications around these milestones.

When done correctly, these messages feel less like marketing and more like a celebration. Users are more likely to have a positive response to your messages and continue using the app.

Fitness apps can highlight step counts, 30-day workout streaks, and personal records. Mindfulness apps can celebrate consecutive days of meditation or journaling. 

You can also apply this concept to community achievements that foster connection (“Your comment was viewed by 127 other people this week!”), reinforcing the value of the user’s participation and encouraging continued engagement. 

The best types of milestone notifications combine recognition with incentives to continue. Acknowledging past behaviors while encouraging future actions will create a positive reinforcement loop that drives long-term retention. 

# 8 – Align Push Notifications With Cross-Channel Communications

Your push notifications don’t exist in a vacuum. They’re just another touchpoint within your broader communication ecosystem—including email marketing, SMS, social media, paid ads, and more.

Everything you’re doing on these channels needs to work in harmony to create a cohesive brand experience that feels intentional rather than isolated or fragmented.

Think about how users interact with your brand. If someone receives a push notification about a sale and then opens their email to find a completely different promotion, it creates a disconnected experience that feels random and poorly planned.

So you need to make sure that your core push notifications align with your current campaigns and appear consistently across every channel. 

That said, don’t make the mistake of blasting identical messages across every channel.

Each communication medium needs to have appropriate messaging based on the format and delivery method. For example, push notifications are better for timely alerts and quick actions, whereas emails are better for detailed information with rich media. 

It’s not about reaching users on every possible channel. It’s about leveraging the strengths of each channel to ensure you deliver relevant messaging that users will actually respond to. 

# 9 – Set Up Event-Based Triggers

Event-based push notifications are triggered by a specific action or behavior that users take within your app. This strategy ensures that your messages are highly relevant because they’re delivered when users have just interacted with a specific feature.

Unlike scheduled notifications that reach everyone at once, event-based triggers respond to each individual user journey in real time. This creates a more personalized experience that feels helpful rather than intrusive.

Some common examples of event triggers include:

  • Cart abandonment: triggered when users add items but don’t complete the checkout
  • Product views: when users repeatedly view the same item without adding to cart
  • Content consumption: if users watch a video or complete a course module
  • Feature discovery: after someone tries a new app feature for the first time
  • Account milestone: triggered when a spending threshold is reached or on a subscription anniversary

The key to this strategy is timing. You’re trying to catch users at a moment when their interest is still high.

For example, if you send a cart abandonment message within 30 minutes that person is far more likely to convert than someone who hasn’t opened your app in weeks. 

# 10 – Run Re-Engagement Campaigns For Inactive Users

Even the best apps experience churn. It’s just part of the game.

But inactive users still have value. If your app is still installed on their device, it’s much easier to target these people than getting downloads from completely new users.

Well-designed re-engagement campaigns can bring back inactive users before they’re lost forever and uninstall the app.

The first thing you need to do is define what’s considered “inactive” for your specific app. This answer will depend on your business model and app type.

For example, a social media app may define inactive users after a week without logging in. But health and wellness apps might wait 30 or 60+ days of no activity before tagging users as inactive. 

Once you’ve identified inactive segments, set up a progressive re-engagement series.

  • Start with a gentle reminder about the value they’re missing.
  • Follow up with personalized content based on their previous activity.
  • Escalate to special offers or incentives if they still haven’t responded.

The sequence of these messages should evolve from simple reminders to compelling reasons to return.

There’s a delicate balance here that needs to be considered as well. You need to catch users before they’ve completely disengaged without bombarding them on a daily basis.

Successful re-engagement campaigns typically follow a progressive cadence that starts with frequent touches and then gradually spaces out the timing of each message. 

# 11 – Continuously Analyze, Test, and Optimize

Push notification best practices aren’t a set-and-forget initiative. Success here requires ongoing tweaks and refinement based on performance data and user preferences.

Establish clear KPIs for your campaigns. 

Look beyond open rates. Make sure you track conversions, time to open, retention impact, and opt-out rates.

You can also use A/B testing to see how copy variations, CTA phrasing, timing, and frequency impact your KPIs.

In addition to quantitative metrics, you can also send surveys to your users and collect in-app feedback. This is a great way to find out if people actually find your notifications helpful or if they’d rather see something else.

I also recommend using your data to refine your segmentation strategy. You might find that certain user groups respond better to different approaches.

Final Thoughts on Push Notification Best Practices

Push notifications continue to be the most direct way to reach your app users immediately. 

But success isn’t guaranteed. You still need to have a real plan and strategy in place to get the results you’re looking for.

The most successful push notification strategies are personalized, timed to perfection, and helpful without being intrusive. 

Mass messaging every user and while using their first names as an attempt to draw their attention isn’t going to cut it anymore. But if you apply the strategies in this guide, you can transform your push notifications from basic alerts to powerful engagement tools that drive meaningful results for your business.

The post How to Get the Most From Your Push Notifications: 11 Strategies For Success appeared first on Buildfire.

]]>
How to Become a Reseller and Make a Profit https://buildfire.com/how-to-become-a-reseller/ Thu, 17 Apr 2025 22:23:57 +0000 https://buildfire.com/?p=11222 Becoming a mobile app reseller can be a highly lucrative income stream. But like any business venture, you need to ensure it’s actually profitable and worth pursuing.  There are certain factors that separate the highly profitable app resellers from the rest—and that’s exactly what we’ll cover in this guide. You’ll learn what types of resellers […]

The post How to Become a Reseller and Make a Profit appeared first on Buildfire.

]]>
Becoming a mobile app reseller can be a highly lucrative income stream. But like any business venture, you need to ensure it’s actually profitable and worth pursuing. 

There are certain factors that separate the highly profitable app resellers from the rest—and that’s exactly what we’ll cover in this guide.

You’ll learn what types of resellers make the most money and action steps for moving forward ensuring high profits. 

The 3 Main Types of App Resellers

In the mobile app development space, there are essentially three main types of resellers. Understanding which bucket you fall into is crucial as you’re taking the next steps on your path to profitability. 

1. Established Agencies

Existing agencies are the most profitable types of resellers because they’re not starting from scratch. 

If you fall into this category, you’ll already have a list of clients that need mobile apps. Selling apps to your existing clients is so much easier than marketing from scratch. 

Any agency that currently offers services to other businesses is a good candidate for becoming an app reseller. Marketing agencies, web development agencies, SEO agencies—the list goes on and on here. 

You can easily double the lifetime value of your agency clients by tapping into your established relationships. 

Some of you might already have clients asking for apps. This is how several agencies discovered Buildfire’s reseller program in the first place, like Social Connection Marketing

2. Single App Resellers

This type of reseller isn’t as common, but it can be highly profitable when done correctly.

Rather than targeting the masses, you simply create a single app within a niche market. Then you clone that app for every new client, and just replace minor things like the color scheme, logos, and content.

For example, let’s say you want to create an app for real estate brokerages. Every broker is going to want the same core features and functions. So you don’t need to build this from scratch every time.

The same goes for dentists, restaurants, and churches. In each of these unique niche categories, the app’s core features will be nearly identical for every business within those industries. Dentists will all want some type of appointment booking feature. Restaurants will all need virtual menus and online ordering systems. Every church needs a schedule of events and mobile donation features. 

Renaissance Ranch executed this strategy to perfection. They originally used Buildfire to create an app for their own health treatment facilities. It was so successful that they ended up becoming a reseller and now sell the app to over 50+ other treatment centers. 

3. Savvy Entrepreneurs

Anyone who wants to make money selling mobile apps can become a reseller because it’s the path of least resistance. 

You don’t need to learn how to code or hire a development team if you’re going this route. Simply find a no-code development platform that offers a white-label solution and use that to build and sell apps for other businesses.

That said, this type of reseller faces the most challenges compared to the other two.

Starting from scratch is tough because you don’t have an existing client base, and you don’t have a proven track record of success to use as your differentiator. 

You may have to compete on price early on and take some concessions with thin margins to scale your business before you can really start earning high profits. I’m not saying this to discourage you or steer you away—it’s just a reality that you need to be aware of before you dive in with unrealistic expectations. 

Why Mobile App Reselling is so Profitable

Compared to other things you can resell online, mobile apps are ideal for earning high profits for several reasons:

  • High Demand: Businesses still need mobile apps, and the app development industry as a whole is growing at a 14.3% CAGR between now and 2030. 
  • Low Overhead: You don’t have to purchase inventory, rent office space, or hire a team of developers to become an app reseller. Simply pay the platform fee for the white-label software you’re using, which is affordable and easy to cancel at any time. 
  • Recurring Revenue: Resellers can continue earning monthly, quarterly, or recurring revenue from their clients after the initial build. Charging an ongoing maintenance fee is an easy way for your profits to grow exponentially for the lifetime of the app.
  • Easy Upsells: Resellers can charge one-off upsells down the road for things like new features, re-designs, and additional resources. 
  • Low Barrier to Entry: As long as you’re using a no-code white label program, you don’t need any technical skills to become a reseller. 
  • High Margins: Many app resellers can break even after selling just one or two mobile apps. That’s enough to cover their platform costs, and everything else is pure profit. 

At the end of the day, there are few (if any) other reseller categories that are so appealing from a profitability standpoint. 

Even if you try to become a reseller and it fails, you won’t be out a ton of time or money. 

Key Features to Look for in a Reseller Platform

Your success as a mobile app reseller will largely be defined by the platform you’re using. Some platforms set you up for success and profitability on day one, while others make things much more challenging.

To help you distinguish the good from the bad, here’s what you should focus on as you’re evaluating different systems:

  • Cross-Platform Compatibility: You should be able to create an app for iOS and Android in a single build. The best reseller programs also support PWA (progressive web apps).
  • Pre-Built Features and Plugins: Look for an extensive library of pre-built plugins that you can add to apps with a single click. 
  • Full Control Over Your Pricing: The reseller platform shouldn’t restrict or control what you charge to your clients. You pay a fee for using the platform, and you can charge as much as you want when you sell the apps to your clients.
  • White Label Capabilities: The name or logo of the platform you’re using shouldn’t be anywhere on your apps or client-facing documentation. 
  • Pre-Built Templates: This gives you a head start when you’re building, as it’s much easier than starting from a blank slate. Industry-specific templates are a bonus and even more helpful. 
  • Strategic Consulting: The best app reseller programs will treat you like a partner and offer white-glove onboarding to help you succeed. They’ll make sure you understand the platform, all of its capabilities, and set you up for sky-high profits.
  • Full Self Provisioning: In addition to building and selling apps to your clients, some reseller platforms also let you white label and resell their software. This would allow you to offer DIY app development to your clients who prefer to be a bit more hands-on instead of outsourcing the entire project. 
  • Simple Yet Robust Admin Management: At scale, it should be just as easy for you to manage all of your apps and clients from a single dashboard as it is when you’re first starting. This requires an admin platform that’s powerful but still easy to use.
  • Customizable Features: What happens if your clients request a feature that isn’t pre-built in the platform’s plugin library? The best reseller platforms provide multiple customization options (while other cookie-cutter programs won’t be able to accommodate you).

If the reseller program you’re evaluating isn’t marketing these features, make sure you ask about them during a demo.

Not all of these may seem important when you’re first getting started, but they’re all crucial for long-term success and profitability as your business scales. 

5 Steps to Become a Successful (and Profitable) App Reseller

Becoming a mobile app reseller is actually easier than most people realize. The five-step process below will help you get started ASAP while focusing on profitability from day one.

Everything else you can learn by doing and figure out as you go along.

Step 1 — Choose a Reseller Model Based on Your Strengths

It should be fairly obvious which of the three reseller categories best describes you. Each one will have a slightly different starting point based on your strengths.

  • Established agencies should integrate app development as a natural extension of current services.
  • Single app resellers need to identify their niche market—ideally, one that they already know and have experience in.
  • Entrepreneurs starting from scratch should spend time doing market research to identify underserved segments and low-hanging fruit that others are ignoring.

Don’t try to be something that you’re not. Focus on what you’re good at, and follow the path of least resistance. 

Step 2 — Select the Right Platform Partner

Choosing a reseller program is arguably the most important step because it’s the one thing you can’t really change later on. 

Don’t rush into this decision, and make sure you’re working with a partner that checks all the boxes you’re looking for. 

Refer back to the evaluation criteria that we covered earlier. This is an easy way to qualify potential candidates and narrow down your options.

Read More: How to Choose the Right App Reseller Program

Step 3 — Develop Your Pricing Strategy

There are a few different approaches that you can take when pricing your app development services. Common options include:

  • One-time fee for the initial build, plus a recurring maintenance fee
  • Tiered pricing based on features and capabilities
  • All-inclusive pricing that includes platform fees, support, etc.
  • Bundling app development with other agency services to enhance perceived value

None of these are set in stone forever, and you can always change them later on. Some resellers even mix and match these strategies.

You can also start to plan ahead for the types of fees that you’re going to charge and offer down the road—as this will help you focus on long-term profits. Just don’t get too caught up in this right now. If you’re stuck in the planning process forever, then you’ll never sell an app. 

Step 4 — Create a Marketing Plan and Sales Pitch

How exactly are you going to market your app development services?

Start with the basics, like adding a dedicated landing page to your website. From there, you can send out email blasts, promote on social media, and even run some PPC ads. 

Beyond the generic marketing, you should also create some client-specific sales pitches. It’s worth spending extra time on these, even if it means demoing certain features and adding a client’s logo to the demo. 

This is another reason why established agencies have a huge advantage here. You already know who’s interested, their customers, their pain points, and their budgets. So these sales pitches should be easy.

Read More: How to Pitch a Mobile App to Your Clients

Step 5 — Resell Your First App

Do whatever you can to make that first sale. 

The longer this takes, the more it will weigh on you, and you’ll start to feel more pressure. But getting it done ASAP will help you build confidence and set you up for success moving forward.

Your first app doesn’t need to be the most profitable thing you ever sell. That’s totally fine. 

I’ve even seen some resellers take a slight loss or just barely break even on their first couple of apps. It’s worth it in the long run to do this because you’ll have an easier time selling similar apps, and you’ll learn from your mistakes along the way.

The Buildfire Advantage for Resellers

Buildfire’s reseller program is the best option for anyone who wants to make a profit selling apps.

You’ll have access to the exact same platform that’s been used to build and launch over 10,000+ mobile apps in virtually every industry. 

Buildfire also has over 150+ pre-built plugins and 50+ professionally designed templates that make it easy to get started.

If your client needs a feature that isn’t available in the plugin marketplace, no problem. You can either develop the feature yourself using our developer-friendly SDK or reach out to our team to handle it for you.

From strategic consulting to publishing support and beyond, Buildfire truly treats white labelers like a partner. Book a consultation and get a free white label demo to learn more.

The post How to Become a Reseller and Make a Profit appeared first on Buildfire.

]]>
14 Must-Have Features For Your Health and Wellness App in 2025 https://buildfire.com/health-wellness-app-features/ Sat, 05 Apr 2025 18:33:41 +0000 https://buildfire.com/?p=11193 Whether you’re creating a new health and wellness app for your business or looking for ways to enhance your existing wellness app, focusing on the features is the best place to start. The cool part about modern no-code app development is that new features can be added with a single click. If you’re using a […]

The post 14 Must-Have Features For Your Health and Wellness App in 2025 appeared first on Buildfire.

]]>
Whether you’re creating a new health and wellness app for your business or looking for ways to enhance your existing wellness app, focusing on the features is the best place to start.

The cool part about modern no-code app development is that new features can be added with a single click. If you’re using a robust app builder like Buildfire, your wellness app can have as many of these features as you choose.

All of the functionality below is extremely versatile and works equally well for spas, health clinics, rehab facilities, physical therapists—essentially any business in the health and wellness space.

1. Appointment Booking

Every client or patient should be able to book an appointment from your app in just a few clicks. You can add this feature for both in-person sessions and virtual appointments. 

This eliminates all friction associated with appointments booked over the phone. Users can book 24/7 from the app and will see availability in real-time instead of only being able to schedule during business through a receptionist who has to verbally convey available slots.

Not only is this much more efficient for your team internally, but it’s what your clients prefer. 

If you’re running a spa, clients can book their treatment type, select a massage therapist, add on extras or upsells, and pick a time that’s convenient for them—all in less than 30 seconds. 

You can even set up this appointment booking feature to require deposits or prepayments in an effort to reduce no-shows. Cancellations and rescheduling can be handled through the app as well.

2. Secure Document Exchange

Waiting for people to fill out paper forms in person prior to an appointment is a waste of everyone’s time. Beyond the extra time spent in the waiting room, now your staff has to keep hard copies organized or manually re-enter all of the information into your digital database.

Using your wellness app to manage intake forms is far more efficient, and you can even automate this process.

Whenever a new appointment is booked, you can automatically send any required forms to the user. They can fill out those documents prior to arrival, providing a smoother experience while eliminating duplicate work for your office staff.

Intake forms are just scratching the surface of how you can leverage this feature.

Doctors can share test results with patients 24/7 through a secure document manager. Chiropractors can upload posture assessments and x-ray comparisons. Physical therapists can share personalized recovery documents aligned with their patient’s treatments. 

Essentially, any document or form that would normally be exchanged via email, fax, or in-person can be digitized and handled through your wellness app. The possibilities are limitless here.

3. On-Demand Videos

Adding a video library to your wellness app is an excellent way to drive engagement when users are outside of your facilities. 

Even your best customers may only have an appointment once or twice per month. But by providing them with additional resources to access 24/7, they can become daily app users.

The video content obviously depends on the type of wellness facility you’re running. Spas may focus on videos related to guided meditation and breathwork, while physical therapists and centers can share exercise tutorials to help patients recover from injury.

You can also set up your videos to be accessible from the app in offline mode—making it easy for users to access content when they’re not connected to Wi-Fi.

Best of all, adding this feature to your app is a breeze. You can simply install a YouTube plugin or Vimeo plugin to connect your channel, and then select which videos to include in your app. It’s easy to set up folders of videos by category, create playlists, and hide premium videos behind a subscription-based paywall. 

4. Location-Based Services

If you’re running a multi-location health and wellness business, you can add a feature to your app that directs people to the closest office.

The app and all of its primary functions will be available for all users. But each individual location can have its own page or space in the app that contains location-specific details—like address, phone number, and operating hours. 

This can also help clients plan for their upcoming visit.

For example, one spa location may have a sauna and a steam room, while other locations just have a sauna. One location may have a full lap pool and jacuzzi on-site, and another may offer cold plunges and cryotherapy. 

A physical therapist may want to warn patients of a parking fee and provide clear directions on how to find the office upon arrival. 

These extra touches really improve the overall user experience at multiple touches—when they’re browning for information, booking an appointment, and when they arrive. 

5. Goal Setting

Each person who uses a health and wellness app wants to better themselves in one way or another. Everyone’s goals are different, but the app can serve as the common ground to help achieve them.

You can trigger the goal-setting prompt either immediately after a download or potentially wait until after you’ve met with the client for an appointment. It all depends on your business and how you want to provide care.

This could be a simple push notification that asks how they’re feeling or reminds them to take a deep breath. Or you could ask them to log workouts and weight loss progress. 

But once a goal has been established in the app, you can follow up with daily check-ins to keep people coming back and on pace for their goals.

6. Activity Tracking

This feature is a must-have for dietitians, nutritionists, trainers, therapists, and physicians who want to provide more personalized client care. 

You can set up a feature in the app that lets users track different activities like daily water intake, miles walked, meals, and more. A simple checkbox for something like “meditation” or “yoga” being marked for completion each day can also work.

This can be even more specific to your practice and customized in any way that you see fit.

Adding this feature to your wellness app accomplishes two things simultaneously. First, it incentivizes users to open your app and stay engaged multiple times per day. But more importantly, it also helps hold them accountable and keeps them on track for their aforementioned goals. 

7. In-App Messaging

Adding a secure chat feature to your wellness app is a simple and highly effective way for users to quickly ask questions and help without forcing them to call your office or submit a generic online form.

Some users may just ask basic questions related to your services, and you might get some “Are you open today?” questions on a holiday. Others might use it to let you know they’re running late for an appointment.

Some health and wellness businesses take this feature a step further by using it to provide patient care.

For example, a patient in physical therapy might have some questions while they’re doing exercises at home. The in-app messaging feature is a quick way for them to ask their therapist a question. 

8. Gamification

Gamification features are often overlooked in the health and wellness app category. But this is an excellent way to drive engagement and keep people on track with their goals.

There are tons of different ways to set this up. Ultimately, you just want some type of system that rewards winners of different “games” on a weekly or monthly basis.

For example, here’s how Renaissance Ranch added gamification features to their rehabilitation app. Users earned points for different actions—like exercising, reading, meditating, or calling a sponsor. Points are updated in real-time and tracked on the app leaderboard. One month, the users at the top of the standings were awarded tickets to a professional basketball game. 

We’ve seen other apps use the gamification and leaderboard method to create friendly competition amongst users—like seeing who can walk or run the most miles in a week. 

The idea here is to find creative ways to incentivize users to do things that are good for themselves while also good for your business. 

9. Community Wall and Message Board

An in-app message board helps add a social media-like element to your app that ultimately helps you build a more engaged wellness community

It allows your clients to connect with other people who have similar goals that they otherwise wouldn’t have a chance to meet since the vast majority of your services are isolated and not offered in group settings.

People can use this to share tips for success, upload progress photos, ask questions, and get involved with different discussions. 

For example, someone going through pain and tough rehabilitation sessions may use the community wall for support. Others who have already been through this can help reassure them that the first few sessions are the hardest, but it gets easier.

If your community wall is stale or inactive, you can always jumpstart the conversation by asking moderator-led questions. For a spa, you might ask people what their favorite treatment is. This could lead to a glowing review of your hot stone therapy that eventually causes more people to purchase this add-on for future appointments. 

10. Digital Member ID

Rather than issuing physical ID cards to your clients, you can use your app to manage digital member IDs

Nobody wants to carry around an extra piece of plastic or attach another barcode to their car keys. But everyone has their phones on them 24/7.

This feature can also automate your check-in process, as people can simply scan their member ID card upon arrival instead of waiting in a queue and checking in with a receptionist. 

It works really well for spas, especially spas offering full access to their facilities on days when clients book a treatment. A massage may only last 60 or 90 minutes, but the digital ID card can help keep everything organized as people move around your grounds throughout the day. 

Strategically placing a QR code scanner by the pool, sauna, or relaxation room can ensure that only people with verified access are using them—without forcing your staff to remember everyone who’s checked in. 

11. Loyalty Rewards

Using your wellness app to create a customer loyalty program is a simple way to encourage more frequent transactions and increase your average order value (AOV). 

You can set up tiered rewards levels based on spending, with different perks unlocked at each level.

For example, Tier 1 can be unlocked once a customer spends $500 in a year, which gets them 20% off spa services booked Monday-Thursday. Tier 2 is reached at $1,500 and gives customers 25% off services everyday and full access to the spa facilities (even on days when they don’t have a service booked). 

Alternatively, you can treat every purchase equally and set up a mobile punch card that comes with a $50 or $100 reward credit after ten visits.  

Regardless of which route you take, users can track their loyalty progress through the app in real-time, which incentivizes them to spend more so they can be rewarded for their loyalty. 

12. Personalized Push Notifications

One major benefit of creating a health and wellness app is that it gives you direct access to the lock screen of every user who downloads the app. 

So you can send out push notifications with a higher probability of being seen and read compared to emails that are more likely to end up in spam or trash folders.

There are dozens of different push notification campaigns that you can run in your wellness app. Popular options that tend to be more effective include:

  • Appointment reminders
  • Promotional deals and flash sales
  • Birthday or holiday discounts
  • Rewards status updates
  • Daily check-ins and goal reminders

You can even set up advanced push notifications by leveraging location settings and geofencing capabilities—automatically triggering a push notification if a user comes within a certain radius of one of your locations. 

13. Premium Subscriptions

Your wellness app opens the door to new revenue streams outside of your core services. In addition to using your app to let users pay for what you’re already offering, you can create digital resources and services that can be purchased directly through the app.

For example, maybe your spa app has a mental health page. For $20 per month or $200 per year, clients can optionally access daily meditations and guided breathwork exercises. 

Other providers may consider adding a subscription service for virtual appointments. 

Just think of something that’s low-cost and easy to implement for you that provides enough value to users to justify an added cost (all optional, of course). 

14. Employee Portal

The vast majority of the features on this list are customer-facing. But you can also set up your health and wellness app to be used internally—unlocking tons of other great features to streamline processes and make your team more efficient. 

Here’s how it works.

When configuring your app, you can simply tag users as employees. So when those people log in, they’ll have an entirely different interface than your customers (and access to different features).

You can use this portal to onboard new hires, deliver HR documentation, create employee training modules, handle expense reimbursements, collect employee feedback, and so much more.

The Amputee Walking School used this concept to provide trainers and therapists with on-demand resources while working directly with patients. Since these types of rehabilitation services are done outside of a controlled setting, the app’s mobility provides staff with a convenient way to apply hands-on training in real-world scenarios. 

Final Thoughts

Gone are the days when you need to hire developers and spend months developing new features for your app. Thanks to modern tools like Buildfire, you can install any of these features to your app in a matter of minutes thanks to our extensive plugin marketplace—and you’ll never have to write a line of code.

Creating a mobile app for your health and wellness business will give you an edge over your competitors and improve the client experience. And since Buildfire is so affordable, you’ll generate revenue with a high ROI almost instantly.

Sign up for your 30-day free trial of Buildfire today to get started. If you need more support and have questions about how to create a wellness app, book a demo to connect with a Buildfire app expert.

The post 14 Must-Have Features For Your Health and Wellness App in 2025 appeared first on Buildfire.

]]>
Top 15 Web Design Trends to Know in 2025 (With Examples) https://buildfire.com/web-design-trends/ Fri, 21 Mar 2025 18:03:58 +0000 https://buildfire.com/?p=11139 Website design trends are constantly changing. Every year we see some old design trends phase out while new web design trends emerge. Keeping up with the latest website design trends is crucial for your brand image—and your design choices can even impact leads and conversions.  In fact, website designs influence 94% of first impressions on […]

The post Top 15 Web Design Trends to Know in 2025 (With Examples) appeared first on Buildfire.

]]>
Website design trends are constantly changing. Every year we see some old design trends phase out while new web design trends emerge.

Keeping up with the latest website design trends is crucial for your brand image—and your design choices can even impact leads and conversions. 

In fact, website designs influence 94% of first impressions on websites. This happens in just 50 milliseconds when a visitor lands on your site. Improving your design can boost conversions by up to 400%, and 75% of people say well-designed websites are more trustworthy.

Whether you’re a business owner that’s considering a website redesign or you’re a web designer looking for new inspiration, you can use this blog as a resource on the latest website design trends of 2025.

1 — Dark Themes

For years, having a white or off-white background was the standard choice in web design. But we’ve seen a radical shift in the last year—as more and more websites are implementing dark themes.

This holds true for brand-new websites and website redesigns alike.

Why dark?

Dark themes help reduce eye strain and improve readability. There’s less blue light emitted on dark themes, and it helps address accessibility concerns for users with visual impairments. 

Buildfire just had a website redesign and chose a dark theme to keep pace with this new design trend.

Overall, there’s just something really bold and modern about this design style for websites. 

It’s professional, trustworthy, and just aesthetically pleasing. Plus, you can browse this site any time, day or night, and won’t have to worry about straining your eyes. 

2 — Mobile-First Designs

Over 62% of all website traffic worldwide comes from mobile devices. So there’s a good chance that over half of you reading this blog right now are doing so from your smartphone or tablet.

This shift in user behavior has even changed the way Google looks at your website. As of October 2023, Google has officially completed its rollout of mobile-first indexing—meaning they prioritize the mobile version of websites over the desktop version.

Many web designers are still playing catch up here, and we’re seeing more mobile-first designs being implemented so far in 2025.

With a mobile-first design, everything you do is about the mobile experience, and the desktop version is secondary. Here are some screenshots from Typeform’s mobile site

This design renders perfectly on a smartphone, and it’s more than just mobile-friendly. You can clearly see that every choice made here was specifically for mobile devices.

Now if we look at Typeform’s desktop site, we can see these visual elements translate nicely there as well.

The design is still super clean. But honestly, I like the mobile version much more. 

That’s because the designer made intentional choices to prioritize how this website looks on mobile devices. 

3 — Experimental Navigation

Most websites follow certain standards and best practices that users have grown to expect. Menus along the top navigation bar, logos in the top left corner, returning to home by clicking the logo from any page—things of that nature.

But we’re seeing more websites “break the rules” in 2025 using experimental navigation practices.

Here’s an example from William LaChance so you can see what I mean.

First, the navigation bar is on the left side of the screen, running vertically instead of horizontally instead of vertically.

Then the brand name, William LaChance, is towards the middle of the screen instead of what would traditionally be in a corner. 

It’s subtle and not crazy, but definitely breaks from the norm. 

William is an artist, so it fits well with his website. But I don’t think this type of design makes sense for banks, financial advisors, and other sites that need to maintain certain professional-level standards. 

4 — Dark Mode

While similar, dark mode is actually a bit different from a dark theme. 

With this website design trend, users have the ability to switch from a standard light theme to its darker counterpart. This can be done manually by toggling a button on the screen or automatically based on the time of day.

Here’s an example that shows the shift from a light design to dark mode by toggling the switch in the bottom left corner of the page. 

This is a good option for those of you who want to experiment with the dark theme trend but you’re not quite ready to make the full jump.

You can keep your original design and let users decide for themselves.

Better yet, you can even run some tests to see which version gets used the most and whether your darker or lighter modes convert at a higher rate.

5 — Contrasting Colors

I’ve noticed lots of websites starting to use contrasting colors to make certain elements of the page pop and stand out—which works particularly well for CTA buttons.

Check out this example from Merchant Cost Consulting

What stands out to you on this page?

The gradient shades of pink and purple really jump off the screen compared to the dark navy background. This design technique is used for all three CTAs on the page—Book Consultation, Get Started, and Learn More.

Whether you realize it or not, your eyes are automatically drawn to those buttons.

It’s a bit more modern and sleeker than just using a white background with a standard red or green CTA button. 

6 — Hover Effects

Hover effects help keep users engaged while they’re browsing on a website. It’s also an excellent way to add additional information on a single frame without forcing users to scroll.

Monday.com does this really well. 

As you can see, this portion of the home page highlights different use cases for the tool. We see icons for Marketing & Branding, Projects & Tasks, CRM & Sales, and IT Support.  

But when the mouse hovers over these cards, the design changes, and we see a bullet list of additional features for each specific use case.

7 — Retro Styles

Retro designs are making a big comeback. We see it in fashion all of the time, and now those trends are making their way into web design.

These designs are warm, use muted hues, and pastel colors with earthy tones. They’re unmistakably bold and the complete opposite of modern designs.

Here’s an example from Breakfast, a music studio based in Los Angeles. 

As you can see, this design doesn’t feel new at all and uses all of those old-school design elements to make this website feel like a blast from the past.

Retro website designs also tend to use much less white space and use wall-to-wall color throughout every portion of the screen. 

This continues throughout the entire page.

Aside from the old tape cassette and coffee mug from the 70s, the color palettes and warm tones throughout this website design all scream retro.

This is another web design trend that’s not for everyone and is better suited for bold brands and creative companies. 

8 — Text-Only Hero Sections

The hero section of websites has long been reserved for at least one eye-popping visual that takes up at least 50% of the screen.

But somewhere over time, those images became less and less impactful. Lots of websites were just using stock images or pictures of a smiling person just for the sake of having something that fits in that portion of the template.

Now, we’re seeing an overcorrection in the opposite direction—text-only hero sections.

Beehiiv nails this.

When you land on their website, you don’t see a stock image of a person wearing a suit, people shaking hands, or a mountain range in the background. None of that has anything to do with their business, and it delivers zero value for the visitor.

Beehiiv uses big, bold text to tell visitors exactly what they do. 

Should they include an image of a computer or an email being opened on a smartphone? It’s not necessary to get the message across, and it keeps the design super clean. 

9 — Storytelling

Modern brands have mastered the art of weaving storytelling into their designs.

Rather than just saying, this is what we are and this is what we do, this trend is all about helping people understand the why behind your brand.

Look at how Curious approaches this.

In addition to having a text-only hero section, this homepage jumps straight into telling a story.

Instead of having a hero that says, “We buy software companies and hold them for the long term,” (which is what they do), Curious starts by addressing the problem with modern venture capital—lighting cash on fire just for the sake of growing.

This is a much more compelling introduction to the brand and how they do things differently.

To add storytelling elements to your website design, you need to think about how visitors will scroll and navigate through each page. Then tell your story cohesively throughout that user journey, rather than looking at each screen as its own siloed design. 

10 — Parallax Scrolling

Parallax scrolling adds motion effects to websites and gives the illusion of depth on flat surfaces.

The background elements of the page move slower than the foreground elements when users scroll, making the experience more engaging and dynamic.

Here’s an example.

First, the “We Love Partnership” hero text moves faster than the background image of the person pulling on their hair.

The second part of the page also uses parallax scrolling but in a way that’s even more unique.

In this case, the background elements are the text, which moves faster than the spinning logo in the center of the screen. It’s a cool effect that immediately makes the site feel modern and high-tech.

11 — 3D Designs

Another way to add depth to your web design is by giving the illusion that the page is three-dimensional.

Modern web designers use techniques like shadows, highlights, motion, and contrasting colors to play tricks on our eyes and make page elements pop in 3D.

Chirpley does this better than anyone. 

Notice how the birds at the bottom of the screen are much darker than those at the top. They also use shadows and highlights in all of the right places to make it seem like there’s a light source coming from somewhere.

The slight motions and one brightly-colored bird in the center of the page tie everything together and provide the full 3D effect. 

12 — Negative Space

You don’t need to cram every inch of your web pages with graphics and text. 

Leveraging negative space can be more impactful, as it makes your other visual elements pop off the screen. 

Apple has been a pioneer in web design trends for years, and they’ve always used negative space really well to highlight products. 

There’s actually quite a bit of information on this page. We have three iPhones, prices, CTA buttons, and quick value props.

The spacing between everything is perfect.

This modern design choice makes it easy for users to quickly scan options without feeling overwhelmed. Plus, it conveys that modern, sleek, and sophisticated feel that Apple wants their customers to feel. 

13 — Scannable Designs

Your web design choices have a significant impact on how visitors consume information. 

Studies show that only 16% of people read word-for-word on web pages. But 79% of people just scan new pages they visit.

With this in mind, the 80/20 rule says you should prioritize those who scan. 

Look at how Convox approaches this.

This web design is perfect for scanners.

They use large headers to quickly highlight benefits, repeating this pattern throughout the entire homepage. So when users scroll, they can easily consume the content without having to read every word in each paragraph.

Staggering the text blocks also makes it easier to read as people scroll. If these blocks were side by side, the right text block would likely be missed during a natural scrolling pace.

14 — Bold Font and Typefaces

Many of the newest web design trends are text-based. So if you’re going to use lots of text in your design, making them big and bold makes a lot of sense.

Large, bold fonts are easier to read. Plus, they can emphasize the most important words within paragraphs or blocks of text.

Here’s how Nextiva incorporates this strategy into their newest web design. 

There’s a lot of text on this page, including a header, four different paragraphs, and a text bubble. But the bold text highlights the most important information—double shareholder value, increase profits, twice the revenue, etc.

This technique also makes the page easier to scan for visitors who don’t want to read every word. 

Here’s another example from Basecamp:

Again, tons of text here.

The bold text is a strategic design choice. Without it, the page would look dull and boring. But this approach doesn’t make you question the lack of visuals or colors on the screen. 

15 — Eco-Friendly Designs

Servers used to power websites can use a tremendous amount of energy, which contributes to carbon emissions that can negatively impact the planet. 

Some brands are starting to take steps to reduce their carbon footprint by making eco-friendly design choices. 

Root Web Design is a good example of this. Not only do they help build carbon-neutral websites for businesses, but their own website is also eco-friendly. 

There are lots of different ways to create an eco-friendly web design. Keeping your file sizes small is the first step. Eliminating images, videos, and large graphics from the design is also helpful. 

You can also consider using an eco-friendly web host that uses renewable energy to power your servers. 

But keeping the design fairly simple can significantly improve your site’s carbon score. 

Final Thoughts

If it’s been a while since you’ve updated your web design, you should consider a refresh to keep pace with these trends. 

Just don’t force new trends for the sake of doing so. Always keep your new design aligned with your brand’s image and goals.

Prioritize the user experience and make your design choices focused on people navigating through your pages, consuming information, and ultimately converting.

The post Top 15 Web Design Trends to Know in 2025 (With Examples) appeared first on Buildfire.

]]>
How to Collect Employee Feedback and Boost Job Satisfaction https://buildfire.com/employee-feedback/ Tue, 18 Mar 2025 22:17:19 +0000 https://buildfire.com/?p=11115 Employee feedback is crucial for modern businesses of all sizes. In addition to the valuable insights that managers and executives can’t get elsewhere, employee feedback surveys will make your staff happier and ultimately perform better. Whether you’re trying to improve your current employee feedback process or you’re starting a new employee feedback program from scratch, […]

The post How to Collect Employee Feedback and Boost Job Satisfaction appeared first on Buildfire.

]]>
Employee feedback is crucial for modern businesses of all sizes. In addition to the valuable insights that managers and executives can’t get elsewhere, employee feedback surveys will make your staff happier and ultimately perform better.

Whether you’re trying to improve your current employee feedback process or you’re starting a new employee feedback program from scratch, this guide has everything you need to succeed.

Anyone in a managerial or executive role can implement these tactics, as they hold true for small teams of five through departments of 50 and company-wide implementation for 5,000+ employees. 

Why Employee Feedback Matters

Asking your employees for honest feedback makes them feel valued and helps define your company culture. You’ll be a better manager and team leader if you truly understand how your employees feel—which is nearly impossible without a defined system for collecting and analyzing employee feedback on a regular basis.

This simple initiative can help increase employee retention, improve team productivity, and reduce costs associated with churn and quiet quitting. Recent data supports all of this:

  • 74% of employees who feel “heard at work” are more engaged and effective.
  • 41% of workers have quit their jobs because they weren’t being listened to.
  • Companies that collect employee feedback reduce turnover rates by 14.9%.
  • 48% of employees say they care more about their work when feedback is regularly exchanged. 
  • Employees who are actively asked for feedback are 4.6x more likely to excel in their performance
  • Managers who collect feedback are 8.9% more profitable compared to those who don’t.

At the end of the day, your employees are the driving force behind the success of your business.

Failing to ask their opinions is an expensive mistake—not only in the direct costs from churn and disengagement but also from the opportunity cost that’s holding them back from reaching their full potential.

You want to be heard at work, right? Well, your employees feel the same way.

11 Most Effective Ways to Collect Employee Feedback

There are several different ways that employee feedback can be collected. The best option for you and your team depends on your management style and goals. But most managers can use some combination of these employee feedback methods for different scenarios.

1. Anonymous Feedback

Providing your employees with a safe place to submit anonymous feedback is the only way you’re going to get honest answers from most of your staff. 

In fact, 90% of employees are more likely to share honest opinions about the workplace if they can submit them anonymously.

The best way to approach this is through a digital form or feedback survey that doesn’t track submissions by user. Otherwise, your employees may be afraid that their feedback could have repercussions and put their jobs in jeopardy. This would be the exact opposite of what you’re trying to achieve, so it’s important that you make your staff feel comfortable and assure them all responses are truly anonymous. 

2. Employee Satisfaction Surveys

The primary goal of an employee satisfaction survey is to identify areas for improvement within your department or organization. 

These surveys tend to focus on relationships with supervisors, company culture, work-life balance, and internal growth opportunities. 

Essentially, you’re trying to figure out if your employees are happy at work. If not, what specifically can be done to improve their happiness?

3. “Open Door” Policy

With the shift to remote and hybrid work, I realize that a traditional open-door policy won’t always apply to every business. Many managers are working in different locations from their employees, making it impossible for anyone to drop by unannounced. 

That said, you can still apply this same concept by implementing a virtual open-door policy. All this means is making yourself approachable and accessible. 

Employees should be able to send you an email or drop you a message on Slack at any point without feeling like they’re stepping out of line or burdening you.

For managers and executives who still work in a traditional office setting—keep your door open!

4. Performance Reviews

Monthly, quarterly, or annual performance reviews are an excellent time to solicit employee feedback because it’s a natural part of the conversation. Since you’ll be providing them with feedback related to their performance, they’ll be more receptive to sharing feedback with you as part of a two-way exchange.

This can happen in person, virtually, or as part of an automated follow-up after a performance review.

You may decide to increase the frequency of performance reviews to establish a better rapport with your staff. The more often you hold these meetings and ask for feedback, the greater chance they’ll have of opening up and being honest. 

5. One-on-One Meetings

Consider holding weekly or monthly 1:1 check-ins with employees that aren’t necessarily tied to their specific performance. Instead, use these meetings to focus on what they’re doing well or what they can improve upon.

65% of employees want more feedback from their employers, and 75% of them believe regular feedback is important for their work. 

So by giving them what they want (more feedback), there’s a good chance they’ll also provide you with what you want (also feedback).

Holding 1:1 meetings regularly also ensures that the feedback you’re getting is relevant and topical. For example, if you’re waiting until December to hold an annual performance review, your employees may not remember or bring up an issue they were having back in February or March. 

6. Skip-Level Feedback

Skip-level feedback comes directly from senior managers or executives who employees don’t normally report to. These are really important for organizations with lots of middle managers for several reasons.

First, it makes employees feel important and valued if people holding top-tier positions make time for them. This also helps higher-ups determine if middle managers are accurately reporting on how their employees are feeling at work.

But most importantly, it gives your staff the option to share any potential feedback about their direct manager that they may otherwise feel uncomfortable sharing directly with that person. 

7. Automated Surveys

You can set up an automatic feedback system that’s triggered based on time, actions, or a combination of the two.

For example, you may send all employees an automated survey after a company event or conference they attended. Or maybe you send automated surveys for feedback immediately after someone completes an employee training module

Automation makes it easier to collect employee feedback at scale without disrupting your bandwidth. You set up automated surveys from an employee app and then view a consolidated report of the results on your time—all without any scheduled calls or face-to-face meetings with your staff. 

8. New Employee Questionnaires

New employee questionnaires are crucial because they help set the foundation for your management style on day one. They help show new hires that you care about their opinions and experience, and really help establish a good rapport early on.

Since these employees won’t have lots of company-related work experience just yet, focus on the hiring, training, and onboarding process. 

You can also solicit feedback to get a sense of their expectations in the new position. How long of a learning curve are they expecting? Do they have any questions about your SOPs and processes? 

These types of questions will help keep your newest employees highly engaged and well-motivated from the jump.

9. Exit Interviews

Exit interviews may be your most valuable way to collect employee feedback that nobody else will tell you. 

While it may be too late to salvage the company’s relationship with the employee who is leaving, you can use the information from this interview to avoid the same mistakes with other employees.

First and foremost, find out why they are leaving. But you can also get deeper into the weeds with questions about what they would do differently if they were in charge and ask about the biggest points of failure within their department.

If these employees quit on their own terms or already have another job lined up, they’re far more likely to be blunt and honest—offering details your current team might be afraid to speak up about. 

10. Suggestion Boxes

As the name implies, a suggestion box is a 24/7/365 method for employees to drop suggestions unsolicited. 

This is important because it gives employees a chance to submit feedback in between scheduled meetings or automated surveys.

Expect a wide range of suggestions here. It could be anything from wanting more snacks in the break room to new product extension suggestions. And while you don’t necessarily implement every suggestion that’s dropped, you still need to take them seriously.

For modern businesses, setting up a virtual suggestion box is the best option. Your employees can submit feedback from anywhere, and they can decide whether to make it anonymous or attach their names to it. Setting this up through a workforce mobile app makes sense for most companies. 

11. Third-Party Feedback Systems

Some companies choose to hire third-party consultants or companies to handle their entire employee feedback process. 

This approach is commonly used if employers don’t think their staff will honestly share information with them, and they’d be more likely to offer that feedback to a neutral third party. Other companies use this method if they don’t have internal systems in place to effectively collect feedback themselves. 

I personally don’t like this method because it undermines what you’re trying to achieve by making your employees feel heard and valued. It’s much harder to build rapport with your staff if you’re outsourcing their opinions to someone else.

However, the same concept can be achieved by leveraging modern technology. 

Rather than using a third-party consultant to manage interactions with your employees, you can create a basic internal employee app that automates feedback collection on your behalf. 

Employee Feedback Questions and Examples

There are hundreds, if not thousands, of potential questions you can ask your employees when collecting feedback and running employee feedback surveys. 

If you’re stuck, you can always start with an employee feedback template and use these example questions as a resource:

Job Satisfaction Questions

  • How satisfied are you with your current role on a scale of 1-10?
  • What tasks or responsibilities would you like to add or remove from your current role?
  • If you could change one thing about your job, what would it be?
  • Do you see a clear path for career advancement within our organization?
  • What additional training or resources would help support your job?

Company Culture Questions

  • How would you describe our company culture?
  • Do you feel that our company values align with your personal values?
  • What types of company events or activities would you like to see more of?
  • What is your favorite part about working here?
  • What is your least favorite part about working here?

Management and Leadership Questions

  • Do you feel supported by your direct supervisor?
  • How often do you receive recognition for your work?
  • Is the feedback you receive from management helpful for your growth?
  • Do you feel that our leadership clearly communities our company goals?
  • What can your manager do better to support you?

Work-Life Balance Questions

  • How would you rate your work-life balance on a scale of 1-10?
  • Do our company policies support your schedule?
  • Have you experienced burnout in your current role? If so, what contributed to it?
  • Do you feel comfortable requesting time off when needed?
  • What resources or support would help improve your work-life balance?

Workplace Environment and Productivity Questions

  • Do you have the tools and resources required to perform your job effectively?
  • How would you describe the communication between departments?
  • On a scale of 1-10, how productive are your meetings?
  • What changes to your physical or virtual workspace would improve your productivity?
  • How can we improve internal communication within our company?

Common Pitfalls to Avoid When You’re Gathering Employee Feedback

There are a handful of mistakes that managers make when they’re soliciting feedback from employees. Even if you have the right intentions, these mistakes can really set back your overall strategy and potentially give you bad data.

Here’s what you need to avoid:

Asking “Leading” Questions

Sometimes this is done unintentionally, but the way you frame questions can potentially suggest a particular response from your staff—which isn’t good for your data, and it can neglect potential concerns.

For example, the question, “Do you feel happy at work?” leads your employees to respond based on their happiness level.

But maybe they feel confused, stressed, motivated, excited, or undervalued. You won’t get those responses unless the question is a bit more broad, like “How do you feel at work?”

Not Embracing Negative Feedback

Managers can get discouraged and sometimes defensive when they hear negative feedback. Don’t fall into this trap.

Negative feedback is a sign that your feedback system is working well. It means your employees are actually being honest and sharing what’s on their minds. 

If they sense that you’re getting upset, they may fear repercussions and think twice before submitting negative comments in the future. 

Failing to Implement Employee Feedback

Collecting employee feedback is really only half the battle. You need to take this to the next level and actually take those comments into consideration.

I’m not saying you have to implement every single suggestion. But you definitely need to make sure you’re acknowledging concerns and addressing all of the most common friction points.

37% of employees have quit because their feedback wasn’t taken seriously, and an additional 20% have considered leaving their jobs for the exact same reason. 

Asking Too Many Questions

Providing feedback shouldn’t feel like a chore for your employees. Aim for 25 questions at the absolute max, and make sure they can complete surveys in less than 15 minutes.

If you’re looking for long-form responses, consider cutting those surveys down to just five or ten questions. 

Otherwise, your staff may rush through the surveys or ignore them altogether. 

Not Having a Clear Purpose

Asking your employees for feedback shouldn’t be just another action item to check off your to-do list. Each survey should have a clear intention and goal.

For example, maybe you’re thinking of changing your department’s hybrid work policy. Before doing so, you can ask questions directly related to how productive your team feels when working at home compared to the office.

Keep each survey focused on one or two goals at most. Trying to do more than this will just dilute the questions that matter most. 

How to Measure Success With Employee Feedback

There are two categories of metrics that you need to track when you’re collecting employee feedback. First, focus on the participation and engagement of your surveys. Then worry about the actual responses.

Participation and Engagement KPIs

  • Response Rate — Percentage of employees who participate in surveys. Aim for 70% or higher.
  • Completion Rate — Percentage of employees who fully complete a survey. If your staff is abandoning your surveys after starting, it’s a sign that they’re too long or confusing. 
  • Time to Complete — How long it takes employees to finish a survey from start to finish. If this number is super short, it could be a sign they’re rushing. 
  • Frequency of Voluntary Feedback — How often employees provide unprompted feedback through your suggestion box or open door policy. 

Impact and Results KPIs

  • Employee Net Promoter Score (eNPS) — Measures how likely your employees are to recommend your company as a place to work on a 0-10 rating scale.
  • Employee Satisfaction Score — Average rating across all satisfaction-based questions, typically measured on 1-5 or 1-10 rating scales. 
  • Employee Turnover Rate — Track if your turnover rates increase or decrease after implementing feedback-based changes. 
  • Productivity Metrics — Measure if specific departments or teams increase output after feedback has been addressed. 

Major changes won’t happen overnight. So it’s important to wait at least three or six months before you can expect to see anything significant happening. 

You also need to make sure that you aren’t wasting tons of time trying to aggregate data manually and decipher responses. If you’re using a mobile app to deliver surveys, then all of these metrics and KPIs can be reported automatically. 

Quick Implementation Checklist

  • Select Your Core Feedback Methods — Choose two or three of the methods from the list that best fit your company culture and team structure. You can always add more over time.
  • Use Digital Tools to Streamline the Process — Mobile apps are the best way to automate your feedback process. With tools like Buildfire, any business can create an internal employee app to facilitate this. 
  • Set Up a Regular Feedback Cadence — Establish a consistent schedule for when you’re soliciting feedback from your staff. Monthly or quarterly are two logical places to start.
  • Enable 24/7 Feedback Submissions — Make sure your staff can also submit feedback unprompted 24/7. Having this feature in your employee mobile app makes the most sense.
  • Create a Feedback Loop  — Employee feedback should be a two-way street. If you provide more feedback to them, they’ll be more willing to share honest feedback with you. 
  • Track and Measure Results — Set up a scalable system that measures survey engagement and responses. Having your own app lets you automate 90% of this, so you can focus on reading reports and making decisions instead of trying to organize raw data.
  • Keep it Simple — Focus on quality over quantity. You’re better off having a quarterly survey to address your most important questions instead of sending a weekly survey that’s half-hearted and doesn’t serve a real purpose. 

Final Thoughts

The ability to collect, analyze, and implement employee feedback is what separates top-performing teams from average businesses. It’s the perfect way to keep your employees happy while simultaneously making them more productive.

There are plenty of different tools on the web that you can use to facilitate this process, but having your mobile app is the best approach for most businesses.

Mobile apps make it easy to send out employee feedback surveys that can be accessed from anywhere on a preferred device. You can send out push notification reminders and automate the entire collection process while having real-time access to your top metrics and KPIs on the backend. 

With no-code app builders like Buildfire, collecting employee feedback is just one of the dozens of features you can have in your custom workforce app. Sign up for a 30-day free trial to get started, or request a demo to learn more. 

The post How to Collect Employee Feedback and Boost Job Satisfaction appeared first on Buildfire.

]]>
How to Increase Your Personal Trainer Salary [New 2025 Data] https://buildfire.com/personal-trainer-salary/ Tue, 11 Mar 2025 22:44:16 +0000 https://buildfire.com/?p=11039 Personal training is one of those professions where the top earners can make 4-5x more than average.  What separates the highest salaries from everyone else? It’s not just their experience or location—it’s how they approach their fitness business. If you want to make more money as a personal trainer, this guide is for you. We’ll […]

The post How to Increase Your Personal Trainer Salary [New 2025 Data] appeared first on Buildfire.

]]>
Personal training is one of those professions where the top earners can make 4-5x more than average. 

What separates the highest salaries from everyone else? It’s not just their experience or location—it’s how they approach their fitness business.

If you want to make more money as a personal trainer, this guide is for you. We’ll start with the latest salary data, address the biggest barriers holding you back, and then jump into proven tactics to generate more money without burning yourself out. 

All it takes is an open mind and willingness to try something new.

How Much Do Personal Trainers Make?

The average personal trainer salary in the US is $46,571 per year. This is based on the latest data from Indeed.com, which accounts for over 34,400 personal trainer salaries submitted in the past 36 months—last updated in March 2025.

According to the US Bureau of Labor Statistics, the median pay for a personal trainer is $46,480 annually or $22.35 per hour

The fact that both the average and median salaries of personal trainers in the US from two independent sources means you can safely use $46,500 per year or $895 per week as rough benchmarks when comparing your salary to other personal trainers. 

But this number varies by location, and top earners can make more than double the national average.

Average Personal Trainer Salary by State

Here’s a look at the top ten highest-paying states for personal trainers based on annual salary:

  1. Washington: $69,105
  2. District of Columbia: $68,948
  3. New York: $66,752
  4. Massachusetts: $66,635
  5. Alaska: $65,709
  6. Vermont: $64,874
  7. North Dakota: $64,558
  8. Oregon: $64,510
  9. Colorado: $64,158
  10. Hawaii: $63,391

Personal trainers in these states can earn about 35% more than the national average, which is a fairly significant pay bump. 

Online Personal Trainer Salary

Online personal trainers and fitness coaches earn more money than those working strictly in gyms. 

New data from ZipRecruiter suggests that online personal trainers earn an average of $59,779 per year. This is 28% more than the average salary for coaches training clients in person.  

Top earners (90th percentile) in the online personal training space earn $111,000 per year—more than double the national average of traditional personal trainers. 

The top 3% of online personal trainers make $126,000 per year. 

Read More: How to Become an Online Personal Trainer in 2025

Why Most Personal Trainers Hit Income Ceilings

Many personal trainers quickly hit a wall in terms of their pay. This results in a whopping 80% of new trainers quitting within two years on the job. 

Here’s why:

  • There are only 24 hours in a day. Even the hardest-working personal trainers can only handle about 12 clients per day if they’re doing 1:1 sessions.
  • Gyms take high commissions. According to the International Sports Sciences Association (ISSA), gyms take between 30% to 60% in commissions from personal training clients. 
  • Geographic limitations. Some trainers are simply located in a city or state where the pay is less or there’s lower demand for their services. Moving or driving hours to secure clients isn’t always realistic.  
  • Burnout. Personal training is a physically demanding job that requires long hours to stay in shape, even in your “free” time when you’re not training clients. 
  • There are factors beyond your control. Your gym might raise membership prices, increase rates on personal training sessions, or hire more personal trainers—all of which can make it harder for you to secure new clients and retain your existing ones. 

Traditional personal training just isn’t one of those professions that provides limitless growth potential. You can only have so many clients or raise your prices so much before you’re hit with other barriers preventing you from earning more money.

Who knows? Maybe you’ll hit the jackpot and land some celebrity clients who are happy to pay $500 for a 60-minute session. But I wouldn’t bank on this.

Most trainers find themselves working in a dead-end cycle unless they proactively take steps to boost their salary. 

8 Proven Strategies to Make More Money as a Personal Trainer

Don’t let these barriers prevent you from boosting your income as a personal trainer. 

If you follow these tactics below, you can easily break through into the top-earner bracket—earning over $100,000 per year without working longer hours or raising your rates. In fact, you’ll eventually be able to work less and get paid more if you implement these strategies correctly. 

1. Go Digital

The data is clear—online personal trainers make more money than those who only train clients in person. 

We’ve reached a point where every personal trainer needs their own fitness app. This gives you total control over how much you’re getting paid and allows you to grow your personal training business without limits.

By training clients remotely through a mobile app, you’re no longer bound by location constraints, and you can train thousands of clients simultaneously. 

There’s a really strong demand for fitness mobile apps—with the category projected to grow at 16.3% CAGR between 2024 and 2030 in the US alone. 

You don’t have to quit your day job either. By leveraging powerful tools like Buildfire, any personal trainer can quickly create a custom mobile app without writing a single line of code. So you can continue training clients in person for as long as you need until your digital program takes off.

2. Stop Trading Time For Money

If your sole form of income is getting paid by the hour by training clients face-to-face, then you’ll end up stuck in a rat race while constantly hitting income ceilings. 

You might add a couple more clients to your book of business or bump your rates by 5-10%, but you’ll never 10x your pay because the math simply doesn’t work. At the end of the day, you still need to show up. If you’re sick, on vacation, or otherwise can’t make an appointment, you don’t get paid for the session. 

Instead, you need to shift your mindset and think of ways to maximize the value of your time.

For example, let’s say you earn $100 per hour training clients (more than 4x the average). If you work ten hours, you’ll earn $1,000—not bad, right?

Consider using those ten hours to create an online training program or a 30-day workout challenge. While you won’t get paid for your time, you now own an asset that you can sell digitally forever. 

You could sell 100 at $50 over the next six months to generate $5,000. Or maybe you’ll sell the program for $100 to 250 people over the next year to earn $25,000. 

3. Target High-Income Clients

The more money your clients make, the more disposable income they’ll have to pay for higher-priced personal training services.

While this may seem obvious, it’s not always easy if you’re working in a traditional gym setting or if you work in a lower-income region. 

So how do you market yourself to individuals earning $150,000 per year if the average household income in your area is closer to $60,000?

Simple—digital targeting

Your location doesn’t actually matter. If you have a mobile training program, you can market it to clients from anywhere. You can even pay for some ads on social media to promote your fitness app while getting even more specific with demographics based on income, gender, and location.

This allows you to double or triple your prices for virtual training since you’re able to reach people who not only can afford it but are happy to pay higher rates. 

4. Eliminate Commissions

If you work at a gym, there’s a good chance that roughly half of what your clients pay are going straight to the facility as a commission fee.

So even if you’re able to command higher prices while training people who are willing to pay more, your earrings are still capped because commissions are eating into your profits. 

It’s a double-edged sword because if you leave your gym and try to train elsewhere, you lose out on the equipment and infrastructure that the gym provides. Even if you strike gold and manage to somehow acquire clients who all have their own personal home gym, you’re now forced to drive between their houses instead of having all your clients back-to-back in one location. 

You can eliminate commission fees altogether by creating your own fitness mobile app.

With no-code app builders like Buildfire, you just pay a low, flat monthly fee—which is much less than the percentage-based commissions charged by a gym.

It’s easy to break even with just a handful of sales each month, and everything else is pure profit. 

5. Offer Natural Services Extensions

You should always be exploring new ways for your existing clients to spend more money. This is much easier than trying to acquire completely new clients to train.

Rather than simply raising your rates (which can only go so high), it’s better to come up with value-added services that can co-exist naturally with your original training offer.

  • Custom workout programs
  • Meal programs
  • 90-day fitness challenges
  • 1:1 coaching
  • Weight loss programs
  • Nutrition coaching
  • On-demand exercise videos

However, it can be tough to fit these upsells and cross-sells into your weekly 60-minute sessions with a client. You don’t want to seem like you’re constantly selling or taking away from what they’ve already paid for.

But if you have your own fitness mobile app, it’s easy to offer these extensions through push notifications and in-app promotions. 

A client may download your app initially to access on-demand video tutorials for new exercises. From there, it’s easy to sell them weight-loss programs, meal plans, and 30-day challenges. 

This is the smarter way to extend the lifetime value of your clients. Not only does it help prevent churn, but can continue delivering them more value to triple or quadruple their spending over time.

6. Scale Through Building a Community

If you figure out how to build an active and engaging fitness community, you can grow organically and keep your clients for the long run.

This doesn’t happen overnight, and you’ll need to set up a space where your clients can feel like they’re part of a bigger community that’s all working to motivate each other and reach the same goals.

For example, you can set up message boards within your fitness mobile app where users can discuss their progress and share before/after photos. This adds a social media-like experience to your app, which gives them a reason to keep using it (and paying for a subscription) even when they aren’t working out.

You can also use your app to facilitate weight-loss challenges and reward members who walk or run the most miles each month.

Since clients can be part of this online community from anywhere without actually having to step foot in the same gym at the same time, it makes it much easier for you to scale because your churn will be lower and your clients will organically refer friends and family. 

7. Product Sales and Affiliate Marketing

In addition to personal training services, you can earn money by selling physical products to your clients.

Examples include:

  • Hats, shirts, and hoodies
  • Water bottles and blender bottles
  • Supplements
  • Kettlebells and medicine balls
  • Massage guns
  • Resistance bands
  • Yoga mats
  • Gym bags and backpacks

The possibilities are really endless here. 

There are two main ways to approach this, both of which can be done from within your mobile app—either selling the items yourself or joining affiliate programs and earning commissions by referring users to those businesses.

Most gyms won’t let personal trainers do this unless they’re selling gym-branded items. This limits what you can sell and means you’re sharing a percentage of the profits. 

But there are no restrictions if you’re selling equipment and merch through your own mobile app.

8. Step Outside of Your Comfort Zone

Some of you might be content with your current personal trainer salary. 

If you’re making enough to make ends meet, you may not immediately feel a need to make any changes. After all, who cares if personal trainers in another state make more than you? The cost of living is cheaper where you live, so it’s all relative, right?

These are all fair points, but I don’t necessarily agree with them. 

Approach your income the same way you tell your clients to approach their fitness routine. Step outside of your comfort zone, and don’t settle for average. 

Complacency will crush you over time. Becoming an online personal trainer and having your own fitness mobile app is really the only way you can future-proof your business. 

Otherwise, you’ll always have outside factors threatening your livelihood—your gym closing down or being bought by new owners, your best clients moving away, or other trainers taking a portion of your share. 

How Buildfire Helps Top-Earners Scale Beyond the Gym

Buildfire is a no-code app builder that’s perfect for any personal trainer or coach who wants their own fitness mobile app

It’s affordable, and it has everything you need to create custom workouts for your clients, upload meal plans, add videos, sell memberships, and ultimately take your personal training career to the next level.

There are other white-label gym apps on the market designed for personal trainers. But those cookie-cutter tools really limit your options, and some even take commissions on your sales (just like the gym).

Buildfire gives you more support, opportunities for multiple revenue streams, and limitless scalability. Plus, you’ll stand out from other online personal trainers who are all using the same basic tools. Buildfire even help get your app published to the Apple App Store and Google Play Store while maintaining all of the technical elements on the backend. 

You’ll have access to tons of pre-built features specifically for fitness apps that you can add to your app and customize with just a few clicks. But if you need some extra help or want a custom feature, Buildfire’s in-house development and design team can handle it. 

You’ll never outgrow Buildfire and they’ll never take commissions on your revenue. Just pay a fixed monthly rate for access to the platform, and the sky’s the limit with how much money you can make. 

Final Thoughts

The easiest way to increase your personal trainer salary is by training clients digitally through your own fitness mobile app. You can reach clients from anywhere and easily earn $100,000 to $250,000+ per year without ever stepping foot in the gym. 

Look—you don’t need to abandon your bread and butter just yet. You can still keep your current clients and do what you do best. 

But this is a natural transition for most personal trainers who want to make money, future-proof their business, and buy back their time. You can easily double or triple your personal trainer salary by selling services and training programs from an app.

To get started, sign up for a 30-day free trial of Buildfire today.

The post How to Increase Your Personal Trainer Salary [New 2025 Data] appeared first on Buildfire.

]]>
How to Double the Lifetime Value of Your Agency Clients https://buildfire.com/how-to-double-the-lifetime-value-of-your-agency-clients/ Tue, 04 Mar 2025 20:51:00 +0000 https://buildfire.com/?p=10858 Today, modern agencies are constantly tasked with the challenge of finding new clients.  Many project-based services have natural endpoints, and retaining your clients after a contract ends isn’t always possible simply because they no longer need your services. So apart from sharply raising your prices or stretching contracts a bit longer, significantly increasing the lifetime […]

The post How to Double the Lifetime Value of Your Agency Clients appeared first on Buildfire.

]]>
Today, modern agencies are constantly tasked with the challenge of finding new clients. 

Many project-based services have natural endpoints, and retaining your clients after a contract ends isn’t always possible simply because they no longer need your services.

So apart from sharply raising your prices or stretching contracts a bit longer, significantly increasing the lifetime value (LTV) of your clients may not seem realistic under your current model. 

Instead, you need to find other ways to leverage existing client relationships for long-term recurring revenue. 

The easiest way to make this happen is by offering mobile app development services to your clients—and the math works out that you can double your average LTV.

Any B2B agency can make money with white-label apps with minimal changes to your operations and resources. Read on, and I’ll show you how. 

Unlocking the Untapped Potential in Your Existing Client Base

Your existing clients are your most valuable assets. 

Think about all of the time, money, and effort it took you to land those clients in the first place. If you’re lucky, your best clients might last three years. But some contracts may be done after just three or six months because the project is over, and there’s nothing left for you to do.

Churn is killing your LTV (and it’s expensive).

Client acquisition costs 5-10x more than selling services to current customers. Plus, your existing customers will spend 67% more on average than a brand-new client. 

So if you’re not actively seeking ways to upsell or cross-sell agency clients after you’ve acquired them, then you’ll never truly maximize their lifetime value.

Beyond the numbers, you also have the “trust advantage” on your side—an intangible factor that makes your clients more receptive to using your agency for additional services after you’ve delivered successful results on another project. 

Getting a mobile app directly from you saves your clients from the hassle and costs associated with finding another partner and performing due diligence. It could be months before they find someone else, and that other agency doesn’t have the same trust advantage that you’ve already established. 

It’s not like you’re just trying to artificially squeeze more revenue out of every client. If you’re offering them real value and something they need, it’s a win-win for them, too. 

The Strategic Value of Offering App Development Services

So, why mobile apps? You may already have several different agency services or think that just any new offering would create the same effect. 

But app development is a natural evolution for most digital agency services. It’s a logical path for nearly any client who doesn’t already have their own mobile app, which isn’t the case with other offerings.

For example, a web development agency may not necessarily have clients who want or need a PR specialist. Transitioning a client from social media marketing services to an HR consulting contract just doesn’t have a natural progression for continuing the relationship and feels more like a random add-on.

Imagine if your accountant suddenly offered to handle your sales coaching. It just feels too disconnected, and even with established trust, it raises questions about expertise and focus. 

Mobile Apps Are a Natural Extension For Any Digital Agency

But mobile apps are the perfect complement to virtually any digital service that your agency is currently providing. 

  • Web Development Agencies: Mobile apps are the ideal companion to any website, allowing your clients to deliver a seamless multi-platform experience to their customers.
  • Digital Marketing Agencies: Apps offer a more direct way for your clients to connect with users while complementing your current email and social strategies. 
  • Branding and Design Agencies: Once you’re done creating or revamping the visual identity of a business, extending those branding elements to a consistent mobile experience becomes even more impactful. 
  • SEO and Content Creation Agencies: Apps provide another medium for your clients to distribute content while capturing traffic from sources outside of web-based search engines.
  • Ecommerce CRO Agencies: Mobile apps convert up to 3x higher than websites, making them a natural next step after you’ve optimized online stores for your clients. 

These are just a few examples, but they illustrate how app development naturally aligns with the services you’re providing—creating a seamless transition that feels logical to your clients as opposed to disconnected upsell. 

Capitalizing on Market Demand

Plus, there’s still a massive demand for mobile app development across all industries. The global app development market size is poised to grow at a CAGR of 14.3% over the next five years. 

Roughly half of all small businesses have their own mobile app right now. Of the ones who don’t have an app, 74% are planning to build one within the next few years. 

There’s a ton of money to be made in this space for agencies who know how to capitalize on this demand. 

Using Recurring Revenue Models as Your Growth Multiplier

The beauty of providing app development to your clients is that it’s different from a traditional project-based pricing model. 

Beyond the initial build, you can continue earning recurring revenue for the lifetime of the app.

That’s right. A single app development project can set you up to charge your clients a monthly, quarterly, or annual fee for as long as the app exists.

Here’s a hypothetical breakdown to illustrate what I mean:

  • App Development: $5,000 to $20,000 flat fee for the initial build and launch.
  • Maintenance Fee: $500 to $1,500 per month to cover servers and backend infrastructure.
  • App Design Refresh: $1,500 one-time fee to give your clients an updated design after a few years.
  • New Features: $2,000 for each new feature the client requests after the app is already live.

Let’s take this one step further to see how you can easily generate over $50,000 in three years from a single client using modest estimates.

Here’s what that looks like in practice:

  • $10,000 (one-time) for the initial development
  • $36,000 in maintenance fees ($1,000 x 36 months)
  • $1,500 design refresh after two years
  • $4,000 for two new features ($2,000 x 2)

That’s $51,500 in just three years from one client. 

Now compare this to another $10,000 service from your agency with no recurring elements. The app development model generates over 5x more revenue from the same client relationship over three years.

Best of all, the ongoing work requires far less time and resources than the initial build. So your profit margins on those recurring fees will be even higher.

Maintaining the app for your clients and providing crucial infrastructure on the backend puts you in a position where your agency is essentially indispensable. Without you, their live app ceases to exist.

This is drastically different from something like taking a commission on your client’s PPC ad spend, which could be cut or eliminated at any time. 

The Easiest (and Most Lucrative) Way to Add App Development to Your Service Portfolio

The key to success in selling app development all boils down to choosing the right reseller program. This decision will dictate the quality of apps you can build for your clients while ultimately determining how profitable each app will be.

By going the white-label path, you won’t have to set up an entirely new department with developers, designers, project managers—and you won’t have to purchase servers or build the backend infrastructure to power the apps.  

Buildfire’s reseller program is undoubtedly the best option on the market, especially for agencies seeking high profits.

It’s powerful enough to create any type of app, and the no-code interface makes it easy for anyone to use—ensuring you won’t need more internal resources or specialized technical skills to build and sell apps to your clients.

  • All of the servers and backend infrastructure components are included.
  • You don’t need to hire any developers.
  • It’s affordable, so you can pass those savings to your clients while still earning high profits.
  • You’re in total control over your pricing and the features you want to offer.
  • As a white-label solution, you can fully customize the service and platform with your own branding—so your clients will never see Buildfire’s name or logo.

Buildfire also provides specialized training and consulting for white labelers, doing everything to help set you up for success on day one. You’ll have access to dozens of professionally designed templates plus over 100+ pre-built features that can be added to any app with a single click. 

Another unique standout of Buildfire’s white-label solution is the option to offer our no-code app builder as a SaaS self-service subscription to your clients. So rather than building the app for them, you can set up a DIY option on your site—giving your clients access to the exact same platform that’s been used to create over 10,000+ mobile apps.

[Case Study]: Find out how Social Connection Marketing leveraged Buildfire’s reseller program to expand its agency services while building ten client apps in the first 12 months of the new offering. Read more here.

Leveraging Insider Knowledge as Your Competitive Edge

Obviously, there are other mobile app development services out there—many of which have a longer history and successful track record (that you won’t immediately have).

But you have a huge advantage that they can’t compete with. You already know which of your clients are in the perfect position for a mobile app.

Your existing client relationships provide you with valuable data and insights that other app developers will never have access to.

  • You have a deep understanding of their customers.
  • You already know their pain points.
  • You understand their goals.
  • You have insider knowledge of their digital ecosystems and integration needs.
  • You know their budget and how much they can afford on an app.

These insights allow you to truly personalize each deck and presentation when you’re pitching mobile apps to your clients

This is way easier than going out there and trying to cold-pitch new clients. It’s also easier than handling new inbound leads that still need to be qualified.

While every client you pitch won’t necessarily convert, your conversion success rates will still be significantly higher than other agencies that are operating in the dark. I bet you already know which of your clients have a 50/50 chance of saying yes to an app proposal—and those are incredible odds in this space.

Having this insider knowledge ultimately boosts the lifetime value of each client relationship. When you can offer solutions that specifically address their needs while staying within their budget and achieving their goals, not only are you extending your relationship for several years, but you’re also positioning yourself for other high-value upsells down the road.

Your insider knowledge becomes the foundation for transforming existing clients into long-term partners with a lifetime value upwards of 500% higher than one-time purchases. 

The Secret Scaling Tactic to Maximize Profits

Once you build a few successful apps for your clients, you can scale your app development service quickly by working smarter to maximize profit margins. 

All you need to do is identify common functionality across the industry-specific apps you’ve built and then clone those apps for future clients. This strategy is where you can really take things to the next level—boosting LTV while cutting costs.

For example, a simple appointment-booking function can be used for a spa, salon, dental practice, or gym. Every retail business will likely want similar customer loyalty features in their app. Restaurants will all want apps with digital menus and streamlined takeout options. 

So once you’ve built an app for one dental practice or one restaurant, you can just clone that app for the next client in the same industry.

This approach will save you a TON of time and resources while increasing your profit margins on each subsequent build. 80% of the work will already be done since the app will basically have the same features. You just need to make some small tweaks for things like logos, colors, and content.

Plus, you can have a little more wiggle on your pricing for budget-sensitive clients. Since the majority of the work will already be complete, you can make some concessions while still maintaining high margins—creating a win-win for everyone involved. 

It also gives you a good sense of direction with which clients you can be pitching next. You can even use an app you’ve already built to create a custom demo during your pitches.

The effectiveness of this strategy will continue to compound over time as you build more and more industry-specific apps. 

Breaking Down the Numbers of Doubling LTV

Let’s go through some quick math to illustrate how easy it is to double the lifetime value of your clients by selling them mobile apps.

First, it’s important to re-emphasize that not every client you pitch will need or want a mobile app—and that’s totally fine. You can use the 80/20 rule here for benchmarking purposes while helping you identify which clients to target.

If you can 6x the LTV of 20% of your clients, then your overall LTV will double

We’ll use simple, round numbers to explain how this works:

  • Let’s say you have 10 clients.
  • The LTV for each client is $1,000—which is $10,000 overall.
  • If you increase the LTV of 20% of your clients by 6x, their new LTV is $6,000 each.
  • This means that 20% of your LTV is $12,000 (2 x $6,000) and the remaining 80% is $8,000 (8 x $1,000).
  • Your new overall client LTV is $20,000—double where we started.

Look, I understand that there are a lot of other variables and each client won’t be starting with the same LTV.

But this simple math should still help you understand the path to doubling your average client LTV.

Earlier, I showed you a modest and completely realistic example of how your mobile app development service can earn 5x more revenue compared to a one-time purchase over three years. So increasing the LTV by 6x for 20% of your clients isn’t that far-fetched if you follow this model, and it can be achieved in roughly the same time frame.

Final Thoughts

Selling mobile apps to your existing clients is a no-brainer decision for any agency looking for ways to increase client LTV. 

The numbers are really appealing, and using Buildfire’s white label solution ensures you deliver a quality product to clients while maximizing your profits.

Best of all, you can add this lucrative new service without making any major changes to your current team or operations. Buildfire’s no-code platform means you won’t have to hire any developers, and you can create high-quality apps in a fraction of the time at a fraction of the cost.

Are you ready to double the lifetime value of your agency clients? Book a free demo today.

The post How to Double the Lifetime Value of Your Agency Clients appeared first on Buildfire.

]]>
How to Make Your Own Appointment Booking App https://buildfire.com/make-your-own-appointment-booking-app/ Mon, 27 Jan 2025 19:41:57 +0000 https://buildfire.com/?p=9746 An appointment booking app eliminates all of the problems, costs, and headaches associated with managing appointments yourself.  Phone calls, emails, and texts won’t get in the way of your busy schedule, and you won’t have to hire a receptionist or assistant to handle bookings on your behalf. Creating an appointment booking app makes things easier […]

The post How to Make Your Own Appointment Booking App appeared first on Buildfire.

]]>
An appointment booking app eliminates all of the problems, costs, and headaches associated with managing appointments yourself. 

Phone calls, emails, and texts won’t get in the way of your busy schedule, and you won’t have to hire a receptionist or assistant to handle bookings on your behalf.

Creating an appointment booking app makes things easier for your customers, too—and it’s what they prefer. In fact, studies suggest that 80% of consumers prefer self-service appointment booking. 

Instead of using generic appointment scheduling software, making your own appointment booking app gives you more control over the customer experience and ultimately helps you retain long-term customers while increasing their lifetime value for your business.  

Top Use Cases For Appointment Booking Apps

Appointment booking apps are extremely versatile, and they can be used for a wide array of use cases across different business types and industries. Common examples include:

  • Doctors, dentists, clinicians, chiropractors, dermatologists, and healthcare specialists. 
  • Spas, massage therapists, acupuncturists, and other wellness facilities. 
  • Gyms, personal trainers, and yoga instructors.
  • Barbershops, hair salons, and nail salons. 
  • Life coaches, business coaches, relationship coaches, and mind-body specialists. 
  • Professional services, like consultants, law firms, and accountants. 
  • Real estate and property management businesses.
  • Educational services, like tutors, music, and art instructors. 
  • Car detailing and repair shops. 
  • Pet services, including dog groomers, trainers, and veterinarians. 

You get the idea. 

Essentially, if you’re currently booking appointments yourself (or paying someone to book them for you) through any combination of phone calls, texts, and emails, you’re a good candidate for an appointment booking app. 

Benefits of Having Your Own Appointment Booking App

Aside from positioning yourself as a modern business that’s willing and able to adhere to consumer preferences, there are tons of other perks of building your appointment booking app.

  • Customers can book appointments from anywhere, 24/7—even after hours when your office is closed.
  • It’s cheaper to build and maintain an app than pay a receptionist.
  • You can collect deposits and payments directly through the app prior to the appointment.
  • You’ll buy back your own time, which allows you to serve more customers and generate more revenue. 
  • Your customers can quickly modify existing reservations with one or two clicks without having to deal with lengthy phone calls or email chains.
  • Appointment booking apps reduce human error and eliminate double-booking mistakes. 
  • You can send automatic appointment reminders to customers via push notifications to reduce the chance of no-shows.
  • You can view a real-time snapshot of your calendar from anywhere.
  • Apps present additional revenue opportunities like upsells, flash sales, and even new monetization methods.
  • In-app customer loyalty programs help incentivize a higher purchase frequency and higher average order values.

This stuff just isn’t possible if you’re solely relying on inbound phone calls or emails to book your appointments. 

8 Steps to Create an Appointment Booking App

Making an app to book appointments is easier than you might think. The entire process can be completed in just eight simple steps, and you don’t need an enterprise-grade budget either. 

Step 1 — Choose Your Development Method

If you want to build an app on your own, you essentially have two paths to choose from—learn how to code or use an online app builder.

I’m going to assume that 99% of you reading this don’t want to spend the next 12-18+ months learning how to code an app from scratch. So we’re only going to focus on using an app builder to make your appointment booking app.

With no-code app builders like Buildfire, anyone can create a mobile app for iOS and Android without learning how to code. It’s a completely web-based tool that uses drag-and-drop and plug-and-play technology to develop your app.

This is by far the best and easiest way to build your own appointment booking app. There’s virtually no learning curve, and you’ll see changes made in real-time before your eyes. 

Get started for free with a 30-day trial

Step 2 — Select a Template

Another advantage of using an app builder is that 80% of the technical work has already been handled for you on the backend. 

So rather than starting from scratch on a blank screen, you can just choose a professionally designed template that’s already been built.

Buildfire has stunning app templates in over 20+ categories. So just select something that best describes your business, and pick something that aligns with your vision.

For example, here are a few templates that work well for businesses in the medical and wellness spaces:

If you own a gym, want to become an online personal trainer, or you’re in the fitness industry, you could browse through templates that look a bit different:

If you have a website for your business, there’s a good chance your website started with a theme or template as well. This is the exact same concept, just for a mobile app.

Regardless of what you choose, the ability to set up in-app appointment booking capabilities is possible from any Buildfire template. 

Step 3 — Customize Your Design

A template is just a starting point to help you get the ball rolling. So don’t feel like you’re boxed into a particular layout or color scheme. You’re still in total control over all of the design elements. 

Buildfire makes it easy to customize your design in minutes. I’d start by uploading your logos and any other images related to your business. But if you’re in a rush, you can always just stick with the stock images in the template or browse from Buildfire’s stock image library. 

The amount of time you spend on this step is totally up to you. If you just want to create and publish your app as quickly as possible, you can leave lots of the defaults in place. Either way, you can always come back and customize this stuff later on—even after your app is published. 

My best advice here is to prioritize the user experience. What’s the best way to get them to book an appointment or take a specific action? In many cases, it’s about eliminating friction and only giving users a couple of options. 

The booking button should be the focal point of your home screen, and users should be able to complete this process in just a couple of clicks. 

Step 4 — Add Information About Your Services and Scheduling Process

This is one aspect of the build that you’ll actually need to spend some time on—and it’s not something that you can just rely on placeholder text for.

Here are some elements that you should consider in this step:

  • A full description of all services you offer.
  • Bio of each employee offering services (like different massage therapists).
  • Your cancellation policy.
  • Phone number, address, and other contact information.
  • Information about deposits and payments.
  • General information about your business.

Most of you will likely have this information somewhere else that you can just replicate and repurpose for your app. Maybe it’s on your website or on printed brochures you currently have at your front reception desk.

But this is a good opportunity to clean things up and tighten your copy. Think about how your text will render on small mobile devices. This means you need to have shorter paragraphs of just 1-2 sentences so it’s easier for people to read without overwhelming them with large blocks of text. 

As you make changes to your copy in the builder, you’ll see exactly how that text will appear on the actual app from Buildfire’s real-time emulator. 

Step 5 — Sync Your Calendar(s)

Now it’s time to actually set up and enable the appointment-booking features in your app. 

Since you’re using a no-code app builder here, it’s just a matter of installing a plugin that has appointment-booking capabilities—which can be done in about two or three clicks.

With Buildfire, we offer two main scheduling plugins that will work perfectly here.

The first is a Calendly plugin, which essentially incorporates all of Calendly’s capabilities into your app. This is great if you want to sync appointments across your website and app using Calendly’s appointment scheduling software. 

Just be forewarned that if you want anything other than a basic calendar for a single person, Calendly charges an additional subscription fee that’s separate from Buildfire. But starting at just $10 per month, it’s affordable and shouldn’t be a reason to stop you from using it.

Buildfire also has a YouCanBookMe plugin. This offers nearly identical features, it’s powered by YouCanBookMe’s appointment scheduling software—so it’s just a matter of personal preference between the two. 

If you have multiple locations and/or multiple people in your business taking appointments, you’ll want to configure this now. So when an app user schedules an appointment, they can select their preferred hair stylist or a doctor’s office closer to their house. 

Step 6 — Add Optional Features to Enhance Appointment Booking App

If you just want your app to facilitate appointment booking and do nothing else, that’s fine—you can skip this step. 

But I strongly suggest adding other features to get the most out of your app. This will help you create a more personalized experience for your customers and ultimately help you make even more money. 

Buildfire has more than 150+ pre-built plugins at your disposal. Some popular options for appointment booking apps include:

  • Integrated payments for deposits, services, and subscriptions.
  • In-app messages for customer support.
  • Video tutorials for value-added insights.
  • Push notifications for appointment reminders and specials.
  • Customer loyalty programs, gift certificates, and rewards.
  • Community message boards.
  • Ability to sell other products and services through the app, like merchandise. 

Depending on your business type, you might find some other use-case-specific features to incorporate into your app. 

For example, let’s say you’re a gym owner or personal trainer that’s creating an appointment booking app to facilitate 1:1 training sessions. Your app could also offer virtual training lessons and meal plans that can be accessed by people nationwide as another stream of revenue.

A doctor’s office might have a “nurse’s chat” feature where patients can ask non-emergent questions without having to call the office or book an appointment. 

You can always add these extra features and capabilities later. So don’t feel like your app needs to have everything on day one. Going live with just the appointment booking option is fine.

Step 7 — Test Your App to Make Sure Everything Works

Now you need to make sure your app works the way it’s supposed to. There are two approaches you should take during the mobile app testing phase—technical testing and user testing. 

On the technical side, you need to check that the app works on different devices, including different operating systems (iOS vs. Android) and models (iPhone 15 vs. iPhone 16 vs. iPad, etc.). This can be done using an app simulator, so you don’t actually need to go out and find dozens of different phones to test yourself. 

User testing is centered specifically around your customers. The app might technically work fine, but it’s not ideal if the user needs to make 10 clicks across five screens to book an appointment. 

You might also assess the color of CTA buttons and text when you’re testing the UX design. If anything is tough to read or difficult to see, now is the time to address those issues and tweak any bugs. 

Step 8 — Go Live and Promote Your Appointment Booking App to Customers

If you’re using Buildfire to create your app, the publishing process couldn’t be easier. You can let the Buildfire team know that your app is ready to go live with a single click, and they’ll ensure it’s published on the Apple App Store and Google Play Store.

Once it’s live, you need to make your customers aware of your new booking system.

So send out an email blast (or two), add information about the booking app to your website, and share screenshots of your app across all of your social media channels. 

There will definitely be a learning curve for your customers here, so you may not want to eliminate your current booking process altogether just yet. But you can phase it out over time as customers start to adapt.

I also recommend adding a pre-recorded voice message to all inbound phone calls telling customers that they can book an appointment using your app. This should play even before callers are connected to a live rep or receptionist. 

Common Questions About Making Your Own Appointment Booking App

Beyond the creation process, I want to quickly answer a few more common questions we get about making appointment-scheduling apps.

How Much Does it Cost to Make an Appointment Booking App?

You can make an appointment booking app if you’re using a no-code app builder like Buildfire.

You’ll get 20% off by paying annually, and you can sign up for a 30-day free trial to get started. 

How Long Does it Take to Create an Appointment Booking App?

A basic appointment booking app can be built in about two weeks using an app builder. If you want to add additional features and extra functionality, it might take upwards of four to eight weeks—but no more than three months (assuming you’re using an app builder).

If you’re coding an app from scratch, it will take significantly longer—upwards of 6-12+ months. 

What Are the Technical Requirements For Building an Appointment Booking App?

Every mobile app needs a backend infrastructure to power it on the backend. From user authentication servers to analytics servers, there’s a lot that goes on behind the scenes to develop the app and ensure it functions post-launch. 

Fortunately, you don’t have to worry about any of the technical components if you’re using Buildfire to create your appointment booking app. Buildfire doubles as MBaaS (mobile backend as a service), which means the entire technical infrastructure is handled for you as part of your subscription. 

The only thing you need to do is integrate your appointment booking software with the app, which can be done via plugins and handled with a few clicks. 

Is it Worth it to Make Your Own Appointment Booking App?

It’s 100% worth it to make your own appointment booking app. 

The cost is marginal and the app will easily pay for itself when you can eliminate the need for people to answer phone calls and emails. Think about how much you’re paying staff right now to answer your phones to book and modify appointments. You can have your own mobile app for less than what you pay just one person in a single day. 

If you’re personally handling all of your appointments, then you just bought back hours of your own time every week. This will allow you to spend more time focusing on your clients and less time dealing with your scheduling.

Appointment booking apps yield a high ROI, and you’ll recoup your investment in a matter of days. 

Final Thoughts

Using phone calls, emails, and texts to manage appointments for your business are all outdated methods. Modern businesses use apps to manage bookings because they’re efficient, affordable, and it’s what their customers prefer. 

Making your own app also presents tons of other opportunities for your business. 

You’ll be able to personalize the customer experience, boost customer loyalty, and potentially add new revenue streams to your business model. 

If you’re ready to create your own appointment booking app, using Buildfire is the clear path to success. Start your 30-day free trial today

The post How to Make Your Own Appointment Booking App appeared first on Buildfire.

]]>